duties of a communication director andre brink. duties of a communication director a communication...

Duties of a Communication Director

Andre Brink

Duties of a Communication Director

A Communication Director …

• Educates -

• Recruits -

• Trains -

• Produces -

A Communication Director is usually

responsible for ...

• Websites -

• Print production -

• Marketing and Advertising -

• Photography -

• Video Production -

A Communication Director wears many hats, including ...

• Reporter -

• Graphic Designer -

• Public Relations Practitioner -

• Media Liason -

• Image Guardian -

• Marketing / Advertising Coordinator -

A Communication Director wears many hats, including ...

• Copy editor -

• Photographer -

• Web site designer / webmaster -

• Information Technology -

• Video Producer -

• Firefighter -

A Communication Director would oversee anything people ...

• Touch -

• Read -

• Click -

But to sum it up, I’d say that someone who serves as a

director of communication is really just a brand advocate.

The Brand Gap, Marty Neumeier describes a brand as “a person’s gut feeling about a product, service or company.”

“a person’s gut feeling about a product, service or

company.”

a brand is not what YOU say it is

It’s what THEY say it is.

Successful church communicators are attuned to the pulse of their church and

the culture outside of the church and strategize ways to

build bridges from their community to the church.

They are passionate about the church’s vision and care about how it translates to people inside and outside of the church. They defend it. They design it. They care about it. It keeps them awake at night and is a reason for them to get out of bed in the morning.

And now, more than ever, it’s absolutely critical to have people in a position of leadership who are listening to what your church is saying,  who are attuned to what other people inside and outside of the church are thinking and feeling, and who can create channels of communication to connect the two.

John Jantsch

“Branding is the art of becoming knowable, likeable, and trustable.“

"Your life bears a message. A message of hope and redemption. But, before people in your world encounter your message, they encounter you."

Your church has a message. A message of truth, hope and purpose. But, before people in your congregation or community encounter that message, they encounter your church.

Your job, as Communication Director, is to find the things in your church that attract people to the message and remove the things that repel them.

Kem Meyer

Back to your Childhood

Reawaken your Creativity

There is still a six-year old inside all of us, still

undaunted, and just dying to come out and

play.

Granville Toogood

Excuses I don’t have time

I have kidsIt’s too late

I’m notgood

enoughyet

I don’t have the

rightequipment

I’m not ready

No budget

Daryl F. ZanuckHead of 20th Century Fox, 1946

“Television won’t be able to hold onto any market it

captures after the first six months. People will soon get tired of staring into a

box every night.”

US President Rutherford B. HayesAfter participating in a trial telephone conversation

between Washington and Philadelphia in 1876.

“That’s an amazing invention, but who would ever want to use one of

them?

Thomas J. Watson SrChairman of IBM, 1943

“I think there is a world market for about five

computers.”

Life is pretty simple: You do some stuff. Most fails. Some works.

You do more of what works. If it works big, others quickly copy it.

Then you do something else.The trick is the doing something else.

Tom Peters

2. Surround yourself with professionals

Ágatha Lemos, a former newspaper editor and political spokesperson, is now an associate director of Communication for the Adventist Church in South São Paulo, Brazil. Here she addresses colleagues during the first meeting of South American Adventist Communication associates in São Paulo on March 8. [photos by Ansel Oliver]

Heron Samtana, a former radio reporter, now uses the media to let the community in Northeastern Brazil know about the Adventist Church. Additionally, effective internal communication teaches church members about how the church operates, which enhances trust and unity, he said.

3. Be teachable

4. Research

5. Focus on the Internet

1. Reawaken your creativity

2. Surround yourself with professionals

3. Be teachable

4. Research

5. Focus on the internet