dsw
Post on 22-Nov-2014
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DSW
Lien NguyenADV 492Spring 2011
History300+ stores in 37 states
Online store in 2008
S.W.O.T.Strengths
Wide variety of brands and styles
Convenient store layout
WeaknessesLack of
organizationNo
international market
OpportunitiesSocial media to
gain audienceOnline
shopping to increase sales
ThreatsSpecialty shoe
stores (Aldo, Brown Shoe, etc.
Declining athletic shoe market
Challenges
Online/In Store Organization
Brand Identity
Goals
Social Media Integration
Wedding on us!
Budget
$50,000
$250,000
$100,000
$250,000
Wedding
Facebook/Twitter Start up and Upkeep
Blog Start up and Upkeep
Foursquare Start up and Upkeep
Seasonal Peaks
Measuring Success
acebook fans
witter followers
Online and store sales
100,000+ Wedding Submissions
SUCCESS
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