dstv labs - agile ux - 20 april 2011

AGILE UX

A strategy for implementing UX and Design Thinking in an Agile

environment

WHAT IS AGILITY?

“Agility is the ability of an organization to create value and to continuously delight the customer, while promoting and responding to change in its environment”

Jean Claude GROSJEAN Agile Coach-Senior UX Consultant (Valtech FR)

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WHAT IS UX?User experience (UX) is :

1. how a person feels about using a system 2. a person’s perceptions of the practical aspects

such as utility, ease of use and efficiency of the system.

3. subjective in nature4. dynamic, because it changes over time as the

circumstances change.

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HOW DO WE COMBINE THEM?

Cultivate a culture of Design Thinking

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DESIGN THINKINGThe Design Thinking process has 7 stages:

1. Define2. Research3. Ideate4. Prototype5. Identify Objectives6. Implement7. Learn

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DEFINE1. Decide what issue you are trying to

resolve.2. Agree on who the audience is.3. Prioritize this project in terms of

urgency.4. Determine what will make this

project successful.5. Establish a glossary of terms.

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RESEARCH1. Review the history of the issue; remember

any existing obstacles.2. Collect examples of other attempts to

solve the same issue.3. Note the project supporters, investors,

and critics.4. Talk to your end-users, that brings you

the most fruitful ideas for later design.5. Take into account thought leaders'

opinions.

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IDEATION1. Identify the needs and motivations of your end-

users.2. Generate as many ideas as possible to serve these

identified needs.3. Log your brainstorming session.4. Do not judge or debate ideas.5. During brainstorming, have one

conversation at a time.

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PROTOTYPE1. Combine, expand, and refine ideas.2. Create multiple drafts.3. Seek feedback from a diverse group

of people, including your end users.4. Present a selection of ideas to the

client.5. Reserve judgment and maintain

neutrality.

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OBJECTIVES1. Review the objective.2. Set aside emotion and ownership of ideas.3. Avoid consensus thinking.4. Remember: the most practical solution isn't always the best.5. Select the powerful ideas.

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IMPLEMENT1. Make task descriptions.2. Plan tasks.3. Determine resources.4. Assign tasks.5. Execute.

6. Deliver to client.

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LEARN1. Gather feedback from the consumer.2. Determine if the solution met its goals.3. Discuss what could be improved.4. Measure success; collect data.5. Document.

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Iterative design is key to Agile UX

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WHAT ARE WE CURRENTLY

DOING?1. Paper prototypes2. Wireframes3. Rapid prototyping with Axure & Balsamiq

Mockups4. Iterative user testing

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THE WAY FORWARD

1. Form a UX Centre of Excellence2. Build a UX Team

a. Head of UXb. Design Leadc. Mid-Level UX & IA Designerd. 1 x Information Architecte. 2 or more Product Mentors

Too many resources? Industry experts are suggesting up to 30% of a project’s budget be spent on design and UX.

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Test Sprint 2 codeDesign for Sprint 4

Gather User Input for

Sprint 5

Sprint 0

Sprint 1

Sprint 2

Sprint 3

Agile UX Parallel TrackPlanning

Data Gathering

Implement high dev low UI features

Design for Sprint 2Gather User Input for

Sprint 3

Implement designs

Test Sprint 1 codeDesign for Sprint 3

Gather User Input for Sprint 4

Implement designs

Developers UX Designers

Design Code

Design Code

THE TESTING

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DESKTOP PLAYER

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DESKTOP PLAYER

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DESKTOP PLAYER

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SUPERSPORT APP

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SUPERSPORT APP

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SUPERSPORT APP

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THE RESULT

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1. An organization that is truly focused on the User Experience2. Products that enthrall and delight the customer3. An Agile workforce that is able to respond nimbly to market trends

and react with trend-setting products

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“All men dream; but not equally.Those who dream by night in the dusty recesses of their mindsAwake to find that it was vanity;But the dreamers of day are dangerous men.That they may act their dreams with open eyes to make it possible.” Lawrence of Arabia

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