drupal and the keys to successful communities. martin mayer

Drupal and the Keys to Successful Communities

Diplom Systems Practitioner

Freelancer

info@socialoom.org

Martin Mayer

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Case Study: Livemocha. The Idea for a Language Learning Community was Born in Holidays

Case Study: A Huge Success in only Five Years

Source: http://www.techflash.com

Source: http://techcrunch.com

Source: www.wolframalpha.com

Case Study: Sources of Income

Case Study: the Community Concept

Case Study: the Successful Strategy

Livemocha provided the

infrastructure for a largely self organizing

social community

Most of the daily work is

done by members

Free language courses attract

members

The free courses are

excellent marketing for paid services

Much of the product is

provided by members

A points systemmotivates members

to cooperate

positiveFeedback

loop

Other Communities

You can Probably do it in your Sphere of Business, too!

The Basic Strategy of Successful Communities

Create a Framework for a Commonality

from which Participants can Profit

Structure it Self Organizing

Let Users Contribute Content by Collective

Action

Create Community Specific Value for

the Initiator

Creating Value for the Initiators

Public communities can generate revenues through:

Premium services Advertisements Membership fees

Current information can be gathered inexpensively

Internal communities make an organization more viable

But some Communities fail!What Motivates people to

cooperate?

But some Communities fail!And when do People Free

Ride?

Nobel Price Winner Elinor Ostrom shows in "Governing the Commons" Prerequisites for Viable Communities

What Motivates Members to Contribute?

1. Interest in Continual Participation

1. Interest in Continual ParticipationHow is it

Fostered?

Members become part of a social system Receiving help from other members Building special interest groups

1. Interest in Continual ParticipationHow is it

Fostered?

Earning reputation and recognition Becoming a sought after specialist

2. Members Participate in Shaping Operational Rules

2. Members Participate in Shaping Operational Rules

How is it Fostered?

Improvement suggestions and feedback about the community can be provided and discussed

Administrators embrace the suggestions Voting, which improvements will be implemented

3. Monitoring Comes from Within the Community

3. Monitoring Comes from Within the CommunityHow is it

Fostered?

Easy reporting of misuse Contributions can be evaluated Evaluations can be evaluated

4. Conflict Resolution Mechanisms are Easily Available

4. Conflict Resolution Mechanisms are Easily Available

How are they Made Available?

A code of conduct is published Site administrators can be easily contacted Graduated sanctions are available

Dee Hock, initiator of Visa International, shows in his Groundbreaking Work about Self Organizing Organizations what makes them Vital

What Motivates Members to Contribute?

1. A Hybrid of Cooperation and Competition

Competition

1. A Hybrid of Cooperation and Competition

Cooperation

1. A Hybrid of Cooperation and Competition

2. A High Degree of Autonomy

2. A High Degree of AutonomyHow is it Fostered?

Participants are given the freedom to decide how they want to contribute

No external pressure is exerted

Examples of Community Supporting Drupal Modules

CommunitySupport

Interest in conti-nual participation

Activity

Answers

several Chat modules

Events

Invite

Poll

Shoutbox

Organic Groups

Subgroups

Freelinking

Forum

Userpoints

Userpoints Contributed Modules

User Bagdes

User relationships

Wikitools

Members participate in shaping operational rules

Poll

Voting

Wikitools

Contact

Comment

Forum

Monitoring comes fromwithin the community

Flag Content

Cooperation

Answers

Answers Userpoints

Blog

Events

Invite

Invite Userpoints

Notifications

Poll

Reputation

Shoutbox

Organic groups and Subgroups

Homebox

Freelinking

Activity

Calendar, Calendar Block

Tagadelic

User badges

user relationships

user points

Wikitools

Competition

Activity

Hall of Fame

Poll

User Badges

Voting

Fivestar

Userpoints

Karma

Userpoints Contributed Modules

Some ideas for your communities

Sphere of Business Suitable Community

Cosmetics Make-up tips

Fashion Fashion tips

Realtor Interior design consulting

Do-it-yourself store Do-it-yourself tips, construction plans

(Private) schools Tutoring, homework support

An Experiment

An Experiment

Which Motivating Factors

were present?

Members can participate in shaping operational rules

Monitoring, to prevent misuse, comes from within the community

Members must have an interest in continual participation

Conflict resolution mechanisms are easily available

There must be a hybrid of cooperation and competition within the community

Participants must have a high degree of autonomy

Спасибо за внимание

Martin MayerDiplom Systems Practitioner

Freelancer

info@socialoom.org

Спонсоры

Генеральный спонсор

Серебряный спонсор Серебряный спонсор

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