drupa 2012 - direct mail day - ogilvy
Post on 15-Nov-2014
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DRUPA 2012
The advertising model is evolving from intrusive to participative
The consumer is in controlGrowing power of digital influencersConsumers are more digital native than advertisers
and agenciesPeople are multi-tasking continuouslyThere is no single model of consumer behavior
How to be creative ?
Redefining the medium.Direct Marketing is no longer about
push only.
creative
offer
list
How ?Who ?
What ?
What we used to do whilst creating a Direct Mail
Listen to your customers
Invite them into a dialogue
Engage them with your product offer
The new Direct Marketing paradigm
LISTEN TO YOUR CUSTOMERS
INVITE THEM INTO A CONVERSATION
ENGAGE THEM WITH YOUR PRODUCTS
HOW CAN WE CATCH A LEAD IN MID AIR ?
Create relevanceSurprise them !
Thank you for your attention
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