driving online actions and reactions - melbourne 25/06/14

Post on 30-Nov-2014

79 Views

Category:

Marketing

2 Downloads

Preview:

Click to see full reader

DESCRIPTION

Not so long ago your sphere of influence revolved around your website and associated social channels. As long as you had a good understanding of your audience and their requirements it was relatively easy to push out your message with appropriate calls to action and sit back and wait. The new sphere of influence is less controllable and is often of your audiences own making. Our latest seminar will use a number of case studies and best practice examples to illustrate how and where to engage your audience and what needs to be delivered in order to meet their heightened expectations. Attendees will be provided with tips and advice around five key tactical areas of delivery, including; Digital assets Customisation experience Device context Community engagement Online service If understood and used as part of an effective customer engagement strategy, it will enable better control and influence over the online actions and reactions you have with your customers.

TRANSCRIPT

ACTIONS AND REACTIONS

User Experience Lead Perth

User Experience LeadMelbourne

Better engage with customers

Plan for a changing digital environment

Identify tactics that may not be for you

American community organiserand Author “Rules For Radicals”

• •

• •

Who are Precedent?

Who are Precedent?

• Offices

• Experts

• Years

25 140 6

Mobilising Government Whitepaper

The Customer Experience Report

top related