dream to spec mvp
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FROM DREAM TO SPECIFICATION TOMVP
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© Quickode Ltd. 2015
SOME NEW ENTREPRENEURS ACT LIKE THIS
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© Quickode Ltd. 2015
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FAIL FAST LEARN QUICKLY
We at Quickode Believe in lean startup methodology
© Quickode Ltd. 2015
5FROM DREAM TO PRODUCT SPEC TO MVPIn three steps
RESEARCH
.
Define the pain
Define the target market
Talk to people
Competition research
© Quickode Ltd. 2015
6FROM DREAM TO PRODUCT SPEC TO MVPIn three steps
MVP
.
Stick to the Core
Remember your marketing
plan and the target audience
WRITING PRODUCT SPEC
.
Flowcharts & use-case scenarios
Feature cards
Create storyboards
Test the storyboards on users
Fix storyboards
Talk to product experts
Design
© Quickode Ltd. 2015
7RESEARCHThe most important stage
DEFINE THE PRODUCT PURPOSE How are you solving the pain?
What additional features are needed?
DEFINE THE USER User Profiles.
User Goals.
Tasks.
DEFINE THE PAIN What is the problem you are
trying to solve?
Are people willing to pay to solve this pain?
COMPETITORS What are the competitors doing how is
our product different ?
What is our USP ?
WRITE EVERYTHING
DOWN
© Quickode Ltd. 2015
9AT THE END OF THIS STAGE
PAIN
SOLUTION
USER
© Quickode Ltd. 2015
10PRODUCT SPECIFICATION
FLOWCHARTSDefine productuse-cases
FEATURE CARDSList all features you wantin the product
STORYBOARDSCreate storyboardsbased on flowchartsand features
TESTTest thestoryboardson users
EXPERTSTalk toproduct experts
© Quickode Ltd. 2015
11FLOWCHART
© Quickode Ltd. 2015
12WIREFRAMES
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STORYBOARD 13
© Quickode Ltd. 2015
FROM PRODUCT SPEC TO MVP
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© Quickode Ltd. 2015
FROM SPECIFICATION TO MINIMUM VIABLE PRODUCT (MVP)
CORE
MVP
VERSION 2.0
VERSION 3.0
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© Quickode Ltd. 2015
ROAD TO SUCCESSMarketing plan for “everyone”?
BLOGGERSTHE EARLYADOPTERS
THE TREND SETTER
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© Quickode Ltd. 2015
FAKE IT UNTIL YOU MAKE IT
17CONCIERGE MVP
© Quickode Ltd. 2015
PLAN MVP BASED ON CORE FEATURESAND A SOLID MARKETING STRATEGY
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© Quickode Ltd. 2015
FEEL FREE TO CONTACT US
QUICKODE ISRAELTHE MALCHA TECHNOLOGY PARK 1 agudat sport hapoel, jerusalem Israel
QUICKODE FRANCE 65, rue de Tocqueville 75017 Paris France
http://bit.ly/quickodefacebookwww.quickode.com+972 545 620 662
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© Quickode Ltd. 2015
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