dream of a lex entrepreneur: project to create a market niche law firm

João Verdades dos SantosInternational corporate lawyer “Barreau de Luxembourg” (List IV) & “Ordem dos Advogados” Portugal

What do we do?

Unique

Unique to LuxembourgLegally admitted in Portugal & LuxembourgExcellent network of global business contactsExperience in social media presence for lawyers

Portuguese Speaking Countries

Some key facts

• Approximately 210 to 215 million native speakers and 240 million total speakers;

• major language of the Southern Hemisphere;• It is also the second most spoken language in South and Latin America,

after Castilian; • official language of the European Union and Mercosul;• According Statec survey in July 2013, 82 363 Portuguese citizens live in

Luxembourg, (16.1% of the population), 107 000 citizens according CLAE (2012 unofficial numbers);

• Portuguese is one of the most spoken languages in Luxembourg.

Luxembourg Double Tax Treaties Network

International Tax Perspective

Opportunities

Reduced number of Lawyers admitted simultaneously in Luxembourg and Portugal;

None of the big and middle sized law firms as a Portuguese Desk or dedicated department;

Limited know how of the Portuguese legal system and legal formal technical language;

Competitors understanding PT mainly work in Litigation not in “Droit des Affairs”.

Opportunities

Interesting Real Estate investment opportunities owned by Banks and Developers;

Portugal as market player in IT; Portuguese SME´s exporting on a global basis; Golden Visa Permit for Non-EU Investors; Non-Habitual Tax Regime for EU citizens

wishing to live in Portugal.

Risks

New idea to be implemented; Fear of taking the challenge and risk to

explore this market niche; Negative image due to Portuguese Debt Crisis; Some Portuguese speaking countries are still

seen as exotic and unconventional (Brazil and Angola) under Luxembourg patterns;

Limited Market Research

Marketing Strategy

PAPER!Argumentative techniquesWord of mouthWe have faith because of our market research...

Our Idea is to

Offer tailor made legal, corporate and tax efficient solutions to individuals, corporations and law firms.Target Portuguese speaking countries and expat communities (including Luxembourg) Promote Luxembourg as a gateway to investment in the Lusophone and Latin World

Conclusion

Complex ideaMarket niche clearly identifiedWe believe in it.Given the right experts and the right resources, we will make it.

Thank you !!

Contacts

João Verdades dos SantosAvocat/Advogado14A, rue des Bains

L-1212 Luxembourggsm: (+352) 661822047 - office: (+352) 27858688

fax: (+352) 462181skype: dr_verdades_dos_santoswww.linkedin.com/in/jmvsantos

joao.verdadesdossantos@barreau.luvs@drvs.lu