dream: nutopia a l'escola massana

The world of Nutopia

www.nutopia.esDREAM Escola Massana

The “Centre del Vidre” Age

DREAM Escola Massana www.nutopia.es

The “Centre del Vidre” Age

DREAM Escola Massana www.nutopia.es

The “Centre del Vidre” Age

DREAM Escola Massana www.nutopia.es

The “Centre del Vidre” Age

DREAM Escola Massana www.nutopia.es

The “Centre del Vidre” Age

DREAM Escola Massana www.nutopia.es

The “Centre del Vidre” Age

DREAM Escola Massana www.nutopia.es

We are 3 people at Nutopia

* David Hierro* Esther Hierro* Núria Torrente

DREAM Escola Massana www.nutopia.es

The 3 of Nutopia

David Hierro

DREAM Escola Massana www.nutopia.es

The 3 of Nutopia

Esther Hierro

DREAM Escola Massana www.nutopia.es

The 3 of Nutopia

NúriaTorrente

DREAM Escola Massana www.nutopia.es

The importance of a team

* FootballAll artisans are Messi and makegoals but we need to find a Xavi or Iniesta

DREAM Escola Massana www.nutopia.es

The importance of a team

* CinemaIn a movie everything isimportant. To succeed you musttake care of all details

DREAM Escola Massana www.nutopia.es

* A good product is not enough…

* Seek alliances with otherprofessionals

The importance of a team

DREAM Escola Massana www.nutopia.es

* Opportunity for cultural enrichment

* Enjoy it!!

The importance of a team

DREAM Escola Massana www.nutopia.es

Somiant en vidre

DREAM Escola Massana www.nutopia.es

The importance of theEVERITHING

* Product

* Trademark

DREAM Escola Massana www.nutopia.es

Product

Emotional connection

* Quality* Story* Presentation

DREAM Escola Massana www.nutopia.es

Product

Quality

I like to do my job

DREAM Escola Massana www.nutopia.es

Product

Story

I like my pieces toexplain a story

DREAM Escola Massana www.nutopia.es

Memories

Story

IfIfIfIf my my my my memoriesmemoriesmemoriesmemories hadhadhadhada a a a littlelittlelittlelittle windowwindowwindowwindow, , , , youyouyouyoucouldcouldcouldcould seeseeseesee wonderfulwonderfulwonderfulwonderfullandscapeslandscapeslandscapeslandscapes. . . . AllAllAllAll ofofofofthemthemthemthem are are are are theretheretherethere in a in a in a in a hiddenhiddenhiddenhidden corner corner corner corner ofofofof my my my my mindmindmindmind, , , , takingtakingtakingtaking partpartpartpart ofofofofme me me me andandandand my my my my historyhistoryhistoryhistory....

DREAM Escola Massana www.nutopia.es

Mysea

Story

I breathe the salty air that I breathe the salty air that I breathe the salty air that I breathe the salty air that the sea brings to me. the sea brings to me. the sea brings to me. the sea brings to me. Wherever I am, I can notice Wherever I am, I can notice Wherever I am, I can notice Wherever I am, I can notice it, some part of me which is it, some part of me which is it, some part of me which is it, some part of me which is not my nose smells it. I close not my nose smells it. I close not my nose smells it. I close not my nose smells it. I close my eyes. I breathe. I smile. It my eyes. I breathe. I smile. It my eyes. I breathe. I smile. It my eyes. I breathe. I smile. It makes me feel like home. It makes me feel like home. It makes me feel like home. It makes me feel like home. It takes me back to my takes me back to my takes me back to my takes me back to my childhood. Sand, sky, water, childhood. Sand, sky, water, childhood. Sand, sky, water, childhood. Sand, sky, water, salt. I love being a woman salt. I love being a woman salt. I love being a woman salt. I love being a woman but i really enjoyed being a but i really enjoyed being a but i really enjoyed being a but i really enjoyed being a mermaid.mermaid.mermaid.mermaid.

DREAM Escola Massana www.nutopia.es

Mysea

StoryDREAM Escola Massana www.nutopia.es

Maktub

Story

ItItItIt’’’’s written. When s written. When s written. When s written. When you want something, you want something, you want something, you want something, all the Universe all the Universe all the Universe all the Universe conspires to let your conspires to let your conspires to let your conspires to let your wish come true.wish come true.wish come true.wish come true.

DREAM Escola Massana www.nutopia.es

Carpe Diem

Story

I sought in a I sought in a I sought in a I sought in a thousand places, I thousand places, I thousand places, I thousand places, I asked to asked to asked to asked to houndredhoundredhoundredhoundred of of of of people, but the most people, but the most people, but the most people, but the most valuable treasure that valuable treasure that valuable treasure that valuable treasure that existed was here existed was here existed was here existed was here with with with with me:me:me:me: the presentthe presentthe presentthe present

DREAM Escola Massana www.nutopia.es

Alice in Wonderland

StoryDREAM Escola Massana www.nutopia.es

Alice in Wonderland

DREAM Escola Massana www.nutopia.es

Product

Presentation

I like totake care ofevery single detail

DREAM Escola Massana www.nutopia.es

The power of custom pieces

Emotional connectionwww.nutopia.esDREAM Escola Massana

The power of custom pieces

Emotional connectionwww.nutopia.esDREAM Escola Massana

The power of custom pieces

Emotional connectionwww.nutopia.esDREAM Escola Massana

The power of custom pieces

Emotional connection

Ultrasound 4D

www.nutopia.esDREAM Escola Massana

The power of custom pieces

Emotional connectionwww.nutopia.esDREAM Escola Massana

Brand

There is a business philosophy behind

* Brand image* Customer proximity* Responsibility

DREAM Escola Massana www.nutopia.es

Brand

Brand image

I like my worklookingpretty

DREAM Escola Massana www.nutopia.es

Brand

Customer proximity

I like dealingwith people

DREAM Escola Massana www.nutopia.es

Brand

Responsibility

I don’t liketo dissapointmy customers

DREAM Escola Massana www.nutopia.es

Como oro en pañoEl lastre del consumismo

DREAM Escola Massana www.nutopia.es

Reinforcing the brand image

Shown in exhibitions

* “El vaso medio lleno”Work exhibitedin Reciclamadrid, november 2010

DREAM Escola Massana www.nutopia.es

Reinforcing the brand image

Shown in exhibitionsDREAM Escola Massana www.nutopia.es

Reinforcing the brand image

Shown in exhibitionsDREAM Escola Massana www.nutopia.es

Reinforcing the brand image

Shown in exhibitions

* “Fetitxisme”work exposed inL’Eròtica del Vidre, ACAV Mataró 2008

DREAM Escola Massana www.nutopia.es

Reinforcing the brand image

Shown in exhibitions

* “Enter code”work exposed in Joia i Vidre, ArtesaniaCatalunya, 2007

DREAM Escola Massana www.nutopia.es

Reinforcing the brand image

Shown in exhibitionsDREAM Escola Massana www.nutopia.es

Reinforcing the brand image

ICT to our service

* We can do it very well…But if nobody knows…Noone can enjoy what we do…

* Showing our work

DREAM Escola Massana www.nutopia.es

The website

ICT to our service

Our website wascreated in 2006www.nutopia.es

DREAM Escola Massana www.nutopia.es

Youtube

ICT to our service

We have60 videosand42.800 visitors

DREAM Escola Massana www.nutopia.es

L’Eròtica del vidre

DREAM Escola Massana www.nutopia.es

Blog

ICT to our service

www.nutopialand.blogspot.com

DREAM Escola Massana www.nutopia.es

Facebook

ICT to our service

* Companionship* Inspiration* Information* Customers

DREAM Escola Massana www.nutopia.es

DREAM Escola Massana www.nutopia.es

To finish…

Thomas Alva Edison

“Those who say it’s impossible shouldnot bother those who are trying”

DREAM Escola Massana www.nutopia.es

Thank you!!

www.nutopia.esnutopia@nutopia.es

DREAM Escola Massana www.nutopia.es