dream figures final
Post on 20-Aug-2015
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DreamFiguresProviding Customized 3D Statues of Video Game Characters
Mario Alvarez Shane Molidor Osman Khwaja
Total Customer Interviews: 71Interested Customer Signups: 60
Inspiration:
● 4000 Product orders within 12hrs of Site going Live ($520,000 in Sales)
● 5,000 orders processed per month
● No plans for expansion
1. Total Addressable Market: MMORPG/RPG ~ $8 Billion● MMO Subscriptions - 20 Million (1)● Estimated 80 million copies of RPGs
sold (2)● Estimated $80 spent on lifetime of
game (purchase at $60 plus DLC's and subscriptions)
2. Served Available Market: Skyrim (3)● Over 10 mill Skyrim copies sold● $620 million in sales
3. Target Market● 5% of SAM ~ $30 million
Why Bother?Market Estimates
1
2
3
Sources:(1)-http://www.alteredgamer.com/pc-gaming/35992-mmo-subscriber-populations/(2)-http://www.statisticbrain.com/xbox-360-best-selling-games-statistics/(3)-http://www.statisticbrain.com/skyrim-the-elder-scrolls-v-statistics/
Core Hypotheses1.) Gamers want a tangible product to commemorate the (hundreds of) hours they put into their games.2.) Stock figures (mascots) do not quench the desires of gamers for RPGs that feature customizable characters.3.) Gamers are willing to pay top dollar for a quality statue of their avatar.
Experiments: Interviews
Interested in a Skyrim statue?
"I would love, love, love this."
"I will definitely be watching this."
Question: Customer Responses:
Hypothesis 1
Hypothesis 2
Interested in a personalized Skyrim statue?
"Incredible idea, just the thought of having a personalized statue of my character makes me excited."
Question: Customer Responses:
Hypothesis 3
What would you be willing to pay for a high quality statue?
"I would pay upwards of $100 for a 7in statue"
"$130-$170 is fair for a totally unique, custom figure, IMO."
Question: Customer Responses:
Sam the Student
● Male, 18-25● Avid gamer● 300+ hours of
gameplay● Not wealthy but
will spend on products that really excite him
Will the Worker
● Male, 25-40, employed
● 300+ hours of gameplay
● Obsessed with lore of the game
● Financially stable and easily willing to spend over $100 on his passions
A Case Study in Failure: Team Notes
Online video note-taking application
Study group collaboration service
PDF markup environment
Teacher assessment tool
Problem: Nobody demanded any of them
Lessons Learned...● Customer is King
● Building a Product is not Building a Business
● Do not hesitate to make tough decisions
● TALK TO PEOPLE! Learn about a new industry -- it doesn't take long to sound like an expert (or at least 1/2 an expert...)
● Don't be afraid to admit ignorance
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