dr colin herron - amazon s3€¦ · and insight event management full marketing the first network...

Dr Colin Herron

• MD Zero Carbon Futures

• Professor of Practice at Newcastle University

www.zerocarbonfutures.co.uk

WE ARE ZERO CARBON

FUTURES, A LOW CARBON

TRANSPORT CONSULTANCY.

SIMPLY PUT, FOR THE LAST SIX

YEARS WE’VE BEEN

DELIVERING REVOLUTIONARY

PROJECTS WHICH ARE

HELPING TOWNS, CITIES AND

COUNTRIES TO ADAPT TO THE

INTRODUCTION OF LOW

CARBON VEHICLES.

Experience of last 5 years in the UK

• What we did to stimulate EV driving;

• Results so far;

• What is needed in the next 5 years;

• Role of market players; and

• Role of governments.

In 5 to 10 mins!

www.zerocarbonfutures.co.uk

Regional

PLUGGED IN PLACES A £7.8 MILLION PROJECT TO DEVELOP A

COMPREHENSIVE CHARGE POINT NETWORK

IN NORTH EAST ENGLAND.

North East England was one of the first regions in the UK to install and

manage a network of electric vehicle charge points. The project was

managed and successfully delivered by Zero Carbon Futures.

FROM

BERWICK TO

DARLINGTONthe UK’s first regional

network of charge

points

1,163Charge points

installed

THE FIRST

NETWORKof rapid chargers

Bringing together

120

PARTNERS

Providing a

WEALTH

OF DATAon charging

behaviour

Promotion

MARKETING AND PUBLIC AWARENESSWE’VE EXTENSIVE EXPERIENCE OF RAISING THE

PUBLIC’S KNOWLEDGE AND INTEREST

IN ELECTRIC VEHICLES.

Since 2010, our team have been running marketing

and communications campaigns to increase the uptake

of electric vehicles.

MARKET

RESEARCH

AND INSIGHT

EVENT

MANAGEMENT

Full marketing

THE FIRST

NETWORKand delivery

Overseeing

DIGITAL

CAMPAIGNSand online

presence

Aimed at both the

PUBLIC, FLEET

AND BUSINESSaudience

WHY NOT ELECTRIC?

Electric vehicle

Marketing campaigns

Impact of activity on our region

National private

LARGE-SCALE RAPID CHARGE POINT

ROLL-OUTON BEHALF OF OUR OEM PARTNER,

WE HAVE OVERSEEN THE INSTALLATION

OF RAPID CHARGE POINTS THROUGHOUT THE

UK.

Project management

of the

ROLL-OUT OF

RAPID CHARGE

POINTS

Installation of over

200 RAPID

CHARGE POINTSInstalled at motorway

service stations, fuel

stations and retail

sites

Partnership with

ECOTRICITY’S

ELECTRIC

HIGHWAY

Domestic

MY ELECTRIC AVENUEPROJECT PARTNER IN THE NATIONAL MY ELECTRIC

AVENUE PROJECT WHICH CREATED ‘CLUSTERS’ OF

NISSAN LEAF DRIVERS ALL ON ONE STREET TO

HELP UNDERSTAND THE IMPACT OF EV DRIVING ON

THE GRID.

RECRUITING

OVER 50% of the clusters

including the largest

number of Nissan

LEAF drivers in

one street

Installing over

100 CHARGE

POINTS in homes and in one

workplace

OVERSEEING

PR for the North East’s

cluster

SUPPORT

SERVICE established for both

workplace and cluster

participants

European

RAPID CHARGE NETWORKDEVELOPING AND STUDYING A NETWORK OF

RAPID CHARGE POINTS TO SUPPORT THE

EUROPEAN UNION IN THEIR DRIVE TO REDUCE

CO2 EMISSIONS FROM TRANSPORT.

Project managing the

RAPID CHARGE

NETWORKproject on behalf of Nissan,

BMW, Renault

and VW

Overseeing the installation

of

74 RAPID

CHARGE

POINTS

Supporting the largest

study of

DRIVER AND

CHARGER

BEHAVIOURwith our partner

Newcastle

University

SHARING THE

KNOWLEDGE

GAINEDfrom the project through

dissemination activity

FUEL STATION OF THE FUTURE

DRIVERS WANT ‘CERTAINTY OF CHARGE AND ACCESSABILITY’

Fuel station

FUTURE PROOF GENERATION

AND STORAGE

INTEGRATE

WITH A FUTURE

CITY

HOLISTIC

PACKAGE FOR

A CITY

EXISTING

‘THOUGHT’

PARADIGM

Petrol stations in the UK

“It does not help that some politicians and journalists assume the public is interested only in those aspects of science that promise immediate practical applications to technology or medicine”.Steven Weinberg, 1933 to presentTheoretical Physicist

“Those who make decisions in governments need tounderstand how vehicles are made and that car companies determine what, when and how. Decisions are not made on technology but commercial reality. Stop chasing rainbows and embed what we know works”.Colin Herron. 1956 to presentPractical Realist

One of the greatest statisticians of the 20th century, said: "All models are wrong, but some are useful.“George Box,