dossier hisocial | herramienta marketing viral
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Dossier HiSocial 2013 By HiSocial.com
Índex
1. Concept
2. Objective
3. Promotion types
4. Accessing Promotions
5. Promotion publication
6. Virality
7. Custom Design and White Label
8. Management and analysis
9. Property of user data
10.Experience
11.Creators
12.Plans
1. Concept
HiSocial is a technological platform for creating online and multilingual promotions without technical or
programming knowledge. Promotions can be created in less than ten minutes and be online
immediately, for that an online wizard greatly facilitates creation.
2. Objective
HiSocial allows promoters four key benefits:
• Increases your number of followers on both Facebook and Twitter
• Creates a database for subsequent direct marketing campaigns
• Increases your brand image
• Increases your products sales
3. Promotion typesHiSocial is constantly evolving and incorporating new types of promotions. All types of promotions are
characterized by great flexibility and virality.
These are some of the most prominent types of promotion:
• Printable Coupons: All kinds of deals and discounts (special discounts, 2x1 offers, seasonal
offers...)
• E-coupons: Module especially designed for online store owners who want to offer electronic
coupons
• E-coupons: Module especially designed for online store owners who want to offer electronic
coupons.
• Downloadable gifts and "Freebies": Allows giving participants any type of digital file (e.g. a
PDF, photos, videos, music...).
• Contests: Provides the ability to organize online competitions and award winners using different
systems (most voted, jury...)
• Sweepstakes: Manages the online sweepstakes process. However, HiSocial is not involved in
choosing the winner, which will be selected by the promoter
4. Accessing Promotions
The promoter chooses the method by which
users can access the promotions. There are
four types of access, which can be also
combined.
• "Pay with a tweet“: Ideal to enhance the
Twitter account of the promoter
• "Pay with a Like“: Ideal for enhancing
promoter Facebook account
• "Pay with an email“: Intended for the promoter to create a list of "leads" for future email marketing
campaigns.
• "Pay with your info“: Similar to the above, also allows further input from participants (tel., city,
name...) to develop all types of direct marketing campaigns.
5. Promotion publication
• On your Twitter account. HiSocial automatically creates a "landing page" that allows promoters to
use their Twitter account to announce their promotions.
• On your own website. Promotions can appear directly on the website of the promoter through a
"layer" that ensures that participants do not have to move from the site of the promoter to participate in
it. HiSocial even provides an online wizard for creating online banners that helps in integrating the web
promotion.
• Elsewhere desired by the promoter. Our platform enables the promoter to show the promotion on
all kinds of websites.
HiSocial is cross-platform and allows
promoters to publish their promotions at
multiple sites. Obviously, each promoter will
only see his/her own created promotion and
not the ones created by other promoters.
• On your Facebook account.
Automatically, the promoters may create a
special tab on their Fan Page.
6. Virality
One of the main features of HiSocial is its
virality, for example it is reflected…
• In the type of promotions offered, designed to
have wide acceptance among participants.
• In access to promotions that promotes
diffusion in social networks
• In several additional features that contribute
to its distribution in different ways on Twitter,
Facebook, Google+, Linkedin and Pinterest.
7. Custom Design and White Label
HiSocial gives you the possibility to access the CSS file so you can customize to your liking the design
of the promotion. In addition you can also enjoy our White Label version, which will remove all
references to HiSocial within your promotion.
8. Management and analysis
The promoters have a panel that lets you manage online promotions in real time. There are also
complete statistical data to analyze in detail about the evolution of the campaigns.
In their control panel, promoters have access to all of the participant’s data, which can be downloaded
in both PDF and Excel.
9. Property of user data
Ownership of contact information (email address, name, etc.) of users participating in promotions is
exclusive to the promoters. This means that HiSocial don't perform any action like emailing campaigns
advertising or other communications to participants of the promotion.
10. Experience
Many promoters of multiple sectors and
countries have used HiSocial in a short period
of time. This has allowed them to get
thousands of new Fans, Followers and Leads,
at the same time increasing their sales and
branding.
Please contact us if you wish to see in detail
examples of several real cases.
Furthermore, HiSocial has been very successful in specialized media, they have mentioned the
versatility of our platform and its enormous potential.
11. Creators
HiSocial is a creation of Canal IP, A company established in 1997 and specialized in online marketing.
Canal IP is headquartered in Barcelona, with office in Madrid.
12. Plans
For detailed information of all the features and functionalities of the plans do not hesitate to contact us
and we will send you the Annex "Detailed Features."
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