dorai nasscom apr29

From an Idea To Market

www.thodla.com/aboutTwitter: @dorait

Every Trend is an Opportunity

Product Alone is Not Enough

Early Customer Interaction is the Key

The Best Money is the One You Get from Customers

Validation that you are creating something of value

When you Build products, You Get Services Business

When you Provide Services, You Get Product Ideas

Internet and Open Source Change Everything

Including how you build and market

Changing Marketing Landscape

Outbound vs. Inbound Marketing

Questions! Questions!• Funded or Bootstrapped?• Products or Services?• Breadth or Depth?• Low-end or high-end?• Use a platform? Or Be a platform?• Tools or Applications?• Improve Existing Product or Build New Product?• Incremental Innovation or Radical Innovation?• Established Categories or New Categories?• Direct Sales or through internet?

And More Questions • What is the business model?• How does the world know we exist?• How do we keep up with information?• How do we validate an idea?• How do we know what it is worth?• How do we know that there is a market?• How do we get your first customer?• How can we be different?• What if I am a marketing guy?• What if I am a techie with no marketing expertise?• How can we ride a wave? How do I catch one?

Blog: www.thodla.com/about

Twitter: @dorait

dorait@imorph.com