dont scare me

Don’t Scare

social media and how it aligns

with business strategy

Me!!!chris broganpresident

New Marketing Labs

twitter hashtag: #iabcseattle

who is this strange man and why should you listen?

http://www.chrisbrogan.com

http://twitter.com/chrisbrogan

chris@chrisbrogan.com

mediasocial

communication the real difference

communication the real difference

Cafe-Shaped Conversations

social media stuffblogs | podcasts | video

wikis | social networks | etc.

inside | outsideinside: collaboration

outside: communication

communicationreally, social media is about

new tools and strategies

communication ads finding context

communication ads finding context

communicationreally, social media is about

re-humanizing business

communication make our own meaning

communication our own business voice

communication connects brands to people

communicationyour phone isn’t a strategy.

it’s a tool.

why all the fuss?two-way, interactive, diy,

crowdsourced, 1-1, async

why all the fuss?two-way, interactive, diy,

crowdsourced, 1-1, async

why all the fuss?two-way, interactive, diy,

crowdsourced, 1-1, async

dellblog | community site |

content blog | presence

gmgmnext | podcasts | blogs

whole foodsblogs | podcasts | presence

comcastpresence

ibmblogs | podcasts | networks

virtual worlds | presence

about branding

how the web changes the

voice of your product/svc

about brandinghow the web changes the

voice of your product/svc

my brand storymy take on the future of

brands, plus personal branding

put our toe inthe strategy behind

the tools

a sample strategygoal: warm up prospective buyersstrategy: home base / outposts / passportsstep: build a home basestep: build outpostsstep: build passports and presencestep: LISTENstep: make a distribution chain of “helpful”

getting the boss on boardgoal: get this through the budgetstrategy: bridges and needlesstep: align everything with traditional commsstep: find simple needles. NOT commonstep: chunk, chunk, chunk (3 mos)concept: the beauty of pirate ships

strategieslead gen | awareness

customer service | diy

first stepslistening | commenting

passports

Listen

second steps community | conversation | participation | DIY

third steps build armies

third steps build armies

advicetake small bites. find new

roi. follow the lab rats.

sample projects sales or lead gen blog.

sample projects sales or lead gen blog.

the most words on any of my slides.awareness / attention / reputation / trust

be there before the sale

be helpful

be “one of us”

connect, connect, connect

share as much and as often as you can

don’t be afraid to sell ; be afraid to sell impersonally

build cafe-shaped conversations

give your ideas handles

build armies

questions?this is where I can be

really helpful.

chris broganchris@chrisbrogan.comwww.chrisbrogan.com+1-617-759-3639twitter.com/chrisbrogan