don't pay for ebook conversion until you know these 3 things
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Self-Publishing Wednesday Webinar:
Don’t Pay For eBook Conversion Until
You Know These 3 Things
Bill Van Orsdel (303) 974-7845 Bill.VanOrsdel@WaveCloud.com
Checklist:
ü You are in charge of ebook conversion
ü Publishing a book is more than a hobby; it’s a business
ü You have (or are building) a plan
ü Part of your plan is to make money
ü Your goal is to make more money than you spend!
Before we get started…
� WaveCloud is an Author Services platform and an ebookstore
� Helping writers become successful
authors is our #1 priority
� Watch this webinar: Don’t Pay For eBook
Conversion until You Know These 3
Things Webinar
A word from our sponsor
Bill Van Orsdel WaveCloud CMO
Key Points A. Distribute your book(s) in seven places:
A. eBooks: Amazon™, Barnes & Noble, Apple iBookstore℠, Kobo™ B. Print-on-Demand: CreateSpace™ & IngramSpark C. All formats: Your author “anchor” website
B. Five key formats for self-publishers: A. MOBI, ePub, PDF, Smashwords-Friendly, “Print-on-Demand” (PoD)
C. Where possible, turn off DRM
D. Proof your book before & after conversion!
Conversion choices drive distribution options
� Goal: Your book, in the hands of readers
1. Sell or give directly to your readers
2. Sell through online retailers
3. Sell indirectly through retailers
� Wider distribution = more chances to sell
More chances to sell = more book sales
More book sales = more readers & referrals
Why does this matter?
� Amazon.com (Kindle)
� On your “anchor” site (website, social media, blog, etc.)
� BarnesandNoble.com (Nook), Apple and Kobo.com
� Other online ebook stores (www.Smashwords.com)
� “Brick and Mortar” book stores (i.e. B&N, others)
� Specialty channels (i.e. giH stores, or as freemiums)
� At speaking events or other business venues � “Back of the Room” sales
Where do you plan to sell?
� Two main elements:
� Book Cover (front, back, spine, & flaps)
� Interior Layout (ebook vs. print)
� MulPple Book FormaRng OpPons:
� eBook (with several sub-‐formats + DRM)
� Mass Market Paperback
� Trade Paperback (variaPon on Trim Size)
� Hardcover (oHen same trim size as Trade Paperback)
Create a packaged product
� Extremely Short Run PrinPng!
� Books printed by channel as orders are placed
� MUCH cheaper than “short print runs”
� Free to set up on CreateSpace
� A good way to meet the demand of the rest of your market
What is Print-on-Demand?
� The dimensions of the front cover
� CreateSpace “Standard” trim sizes:
� 5 x 8 inches
� 5.06 x 7.81 inches
� 5.25 x 8 inches
� 5.5 x 8.5 inches
� 6 x 9 inches
� 6.14 x 9.21 inches
What is “Trim Size”?
� 6.69 x 9.61 inches
� 7 x 10 inches
� 7.44 x 9.69 inches
� 7.5 x 9.25 inches
� 8 x 10 inches
� 8.5 x 11 inches
Faces of the book cover
� eBook “reader-‐ready” file formats:
� EPUB, MOBI, Smashwords-‐friendly, PDF, HTML, EPUB 3.0, and iAuthor
� Print book “press-‐ready” file formats:
� Print-‐on-‐Demand (special PDF format)
� www.Createspace.com and
� www.LightningSource.com or
� www.IngramSpark.com
� Print Run (short vs. long), (digital vs. offset)
Relevant file formats
Distribution Channels & Format(s)
� eBook interior layout concepts � Reflowable text, acPve Table of Contents, linked notes, HTML links � Do fonts maher? How are images treated?
� Print interior layout concepts � Typeface selecPon (Bembo, Bodoni, Caslon, Garamond, Janson, Granjon, Sabon) � Line length (10 to 15 words per page) � Leading (line spacing) � And about a half-‐dozen more… � Required before finalizaPon of print book cover
Interior layout & readability
� ebook interior layout content � Book Cover Image as Page 1 � HTML links to anchor site, reviews, and books
� Customized for each plaoorm
� Print interior content � “Praise For”, Forward, Preface, Acknowledgements � From the Author, About the Author � DedicaPon � Verso page: ISBN and Copyright noPce legal disclaimer � Table of Contents (acPve version in ebooks) � Bibliography, Index, Notes
Interior content complete?
� “Post-‐text” links to:
� Please review this book
� My next book & my other books
� My anchor site (www.myname.com)
� AcPve Table of Contents (TOC)
� Chapter Endnotes vs. Footnotes vs. Endnotes
� Book Cover as Page 1 in your ebook
eBook conversion extras
� What it is? (a variaPon on format)
� What it promises? (security)
� What it delivers? (a fig leaf)
� Why does your choice maher?
� When do you make the choice?
Digital Rights Management (DRM)
� Best Digital SoluPon = www.Gumroad.com
� Low fees, 5% + 25 cents
� Digital delivery built-‐in
� Social media Pe-‐ins, re-‐message your customers
� Post ALL formats, each labeled correctly
� Book Trailer as Book Cover
� On-‐site overlay for your blog or other anchor site
� Requires SSL cerPficate
� Gumroad video:
hhp://www.youtube.com/watch?v=3dVhAyL8-‐w8
Enable anchor site sales
Gumroad overlay checkout
Final Recommendations: A. Distribute your book(s) in seven places:
A. eBooks: Amazon, Barnes & Noble, Apple iBookstore, Kobo B. Print-on-Demand: CreateSpace & IngramSpark C. All formats: Your author “anchor” website
B. Five key formats for self-publishers: A. MOBI, ePub, PDF, Smashwords-Friendly, “Print-on-Demand” (PoD)
C. Where possible, turn off DRM
D. Proof your book before & after conversion!
� Enjoyed this webinar? WaveCloud has more online! AddiPonal webinars can be viewed here: WaveCloud Webinars
� Ask quesPons regarding self-‐publishing, request a topic you would like to learn more about, or tell us what you think at authorinfo@wavecloud.com.
WaveCloud Self-Publishing Wednesday Webinar Series:
Questions?
Bill Van Orsdel (303) 974-7845 Bill.VanOrsdel@WaveCloud.com
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