don't let the pigeon drive you crazy! smx east 10.1.14

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Hi. We do SEO for big sites and little ones. I’m going to take off for a while,

so please do me a favor….

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Don’tLet thePigeonDriveYou Crazy!

Words and pictures by andrew shotland localseoguide.com SMX East ‘14!

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Got it? O.K. Let’s review…

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

The Great Real Estate Panic of 2014!

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Real Estate GWT Impressions24 Sites (BoomTownROI.com)

1 2 3 4 5 6 7 8 9 10 11 120

100000

200000

300000

400000

500000

600000

700000

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Real Estate GWT Clicks24 Sites (BoomTownROI.com)

1 2 3 4 5 6 7 8 9 10 11 120

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000

Seasonality?

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Real Estate Vertical GA Organic Traffic

24 sites (BoomTownROI.com)

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 170

5000

10000

15000

20000

25000

30000

Or GWT sucks?

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Real Estate Pigeon Results

• Head term rankings down• Long-tail rankings/traffic

up• Leads through the roof!• Tech, content & links

still work

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Roofing Vertical GWT Impressions 40 Sites

1 2 3 4 5 6 7 8 9 10 11 120

100000

200000

300000

400000

500000

600000

700000

Seasonality!

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Roofing Vertical GWT Clicks40 Sites

1 2 3 4 5 6 7 8 9 10 11 120

1000

2000

3000

4000

5000

6000

7000

Ummm…the usual

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Roofing Vertical GA Organic Traffic40 Sites

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 1713000

14000

15000

16000

17000

18000

19000

Definitely seasonality

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Moving Company GWT Impressions17 Locations

1 2 3 4 5 6 7 8 9 10 11 120

5000

10000

15000

20000

25000

30000

35000

40000

45000

Rankings Up ! Then Down…

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Moving Company GWT Clicks17 Locations

1 2 3 4 5 6 7 8 9 10 11 120

100

200

300

400

500

600

700

800

Whatever…

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Moving Company GA Organic Search17 Locations

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 170

100

200

300

400

500

600

700

800

900

1000

Seasonality…

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Roofing/Moving Conclusions

Nothing…really…changed

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

What About Directories?

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Here’s What…

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 -

100,000

200,000

300,000

400,000

500,000

600,000

700,000

U.S. Local Directory Google Traffic10 Sites

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 -

500,000

1,000,000

1,500,000

2,000,000

2,500,000

U.S. Local Directory Google Traffic20 Sites

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

More Data

• Big Local Directory: – “We’re down about 5%”

• Fortune 500 Brand: – “Organic Down 6%, PPC Traffic Up 25%!

Hmmmmm…”

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

And of Course Plenty of SPAM

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Escort Spam

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Lawyers Dallas

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Lowe’s

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Weird Pack Triggers

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Key Learning: Don’t Let The Pigeon Drive You Crazy!

8/26/14 (sorry!)

9/19/14

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

Thank You For Your Kind Attention

http://www.twitter.com/localseoguide https://plus.google.com/+AndrewShotlandhttp://www.applemapsmarketing.com http://www.mowillems.com/

Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)

SMX East ‘14!

I’m back! You didn’t let the pigeon drive you crazy did you?

Great!Thanks a lot!