don't be a 5-second site presented by brittany tradup-marketing director, robot creative
Post on 10-May-2015
358 Views
Preview:
DESCRIPTION
TRANSCRIPT
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
Presented by Brittany Tradup Marketing Director, Robot Creative
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
Print vs. Web
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
7 Steps to a Better Web Page
Help users process your content easily and efficiently
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
Start here…
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
Or Start Here…
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
1) Edit (Cut 50%)
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
2) Break It Up
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
3) Add Headlines
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
4) Use Lists & Links
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
5) Use the Page Layout
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
6) Add Graphics & Videos
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
7) Call the User to Action
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
7 Steps to a Better Web Page
Let’s recap… 1. Edit 2. Break It Up 3. Add Headlines 4. Use Lists & Links 5. Use the Page Layout 6. Add Graphics 7. Call the User to Action
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
SEO Considerations
✓ Know Your Target Keywords ✓ Use Tree-Like Hierarchy ✓ Use Programming Best Practices
– Headlines (H1, H2 & H3) – Metatags – Optimize Images to Shorten Page-Load Time – Use Alt Text and File Names – Link Quality – Link (Anchor) Text – Live Text
✓ Keep Content Current
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
Mobile Considerations
✓ All of the Above Editing Rules Times 10 ✓ Shorten Page-Load Times ✓ Keep Navigation Simple ✓ Use Fewer Graphics ✓ Make It Interactive
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
Social Considerations
✓ Know Your Medium – Write Appropriately (Length, Tone, Call to Action) – Frequency Matters
✓ Aim for Engagement – Catchy, Short, Thought-Provoking Titles – Graphics Get More Engagement
✓ Include Social Widgets Where Appropriate – Social Feeds – Social Sharing Bars – Comments
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
Give users what they are looking for in 5 seconds or less
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
Questions? Brittany Tradup
brittany@robotcreative.com tel - 210.476.8801
top related