dominos marketing

Domino’s PizzaOnline

Submitted By:Sahil Nanda (211128)Ishaan S Dhingra (211129)Lavi Aggarwal (211170)Anurag Sengar (211174)Ankit Kothari (211175)Adhiraj Sharma (211183)

4) MARKETING AND PROMOTION

The Official website

Social networking websites

E-Commerce websites

Cell phones

Online coupons and vouchers

THE OFFICIAL WEBSITE

Innovative. Information about all the products and

services. Updates about schemes and offers. Option of ordering and payment.

SOCIAL NETWORKING WEBSITES

Has a well established network. Covers a numbers of big fish like

facebook.com and twitter.com. Promotes by video advertisements on

youtube.com.

E-COMMERCE WEBSITES

In business with a number of E-Commerce websites.

In India, examples are myntra.com, jabong.com.

Ads flashes or banner advertisements on sidebars, topbars etc.

CELL PHONES / SMS

Text messages on the cell phones. Collaborated with the database of the

company. Sends offers and ads. Keeps the customers updated.

ONLINE COUPONS / VOUCHERS

Tied up with websites like freecharge.in. Provides coupons and vouchers at some

extra cost. Coupons can be availed at the time of

ordering.

5) PAYMENT

Payment Options

Payment Process

Safety and Authenticity

PAYMENT OPTIONS

Credit Card

Debit Card

Cash On Delivery

New Banking

Cash Cards

E-voucher

Reward Points

PAYMENT PROCESS

Payment Option

• Ex: Debit Card

Payment Gateway

• BillDesk.com• Verification

Confirmation

• Completion of payment

SAFETY AND AUTHENTICITY

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