does rowe have an impact on internal communications at best buy? imagine calling benjamin franklin a...
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Does ROWE have an impact on internal communications at Best Buy?
Imagine calling Benjamin Franklin a slacker for discovering electricity while flying a kite… Had Einstein developed his theory of relativity in one hour, would you have made him sit at his desk seven more?
Ann Jarema
May 17, 2007
A Results-Only Work Environment?
Does ROWE have an impact on internal communications at Best Buy?
What is a Results-Only Work Environment? Work is not someplace you go,
it’s something you do. Employees set their own schedule. Nobody counts hours. It’s okay to nap on a Thursday afternoon. People at all levels stop wasting the company’s time
and money. Teamwork, morale and engagement soar. Nobody feels overworked, stressed out or guilty. There’s no judgment on how people spend their
time.
Does ROWE have an impact on internal communications at Best Buy?
Employees are changing…
Companies are seeking different models to suit their needs The Results-Only Work
Environment was introduced at Best Buy in November of 2005. Acronym: ROWE
Created by two former Best Buy HR staff members
Does ROWE have an impact on internal communications at Best Buy?
Skepticism…
Leaders have been skeptical of the benefit of moving their teams to a ROWE Are those fears tied to communication?Are those fears tied to communication?
How do you hold an employee accountable when you How do you hold an employee accountable when you can’t see them?can’t see them?
How do you interact with others?How do you interact with others? How do you inform employees of important information?How do you inform employees of important information? What happens to that manager-employee relationship?What happens to that manager-employee relationship?
Does ROWE have an impact on internal communications at Best Buy?
What I wanted to know…
What did the employees think? Does ROWE get in the way of
communication? How do employees at Best Buy like to
communicate? Where do employees at Best Buy get
their information?
Does ROWE have an impact on internal communications at Best Buy?
Methodology
Web-based survey sent out to 1,984 Best Buy employees on December 12, 2006.
Questions 5 demographic questions 19 opinion based
questions
Does ROWE have an impact on internal communications at Best Buy?
Demographic Responses
346 managers 664 individual contributors 44% males (444) 56% females (565) Bulk of the respondents indicated they fell
between the ages of 31 to 40 Majority of respondents have been employed
at Best Buy for over five years
Does ROWE have an impact on internal communications at Best Buy?
What did I learn from my survey? How employees feel about the quality and frequency
of interactions with their manager How professional relationships have changed or not
changed How employees prefer to communicate How employees learn about corporate and/or
company events How employees feel about opportunities for
promotion or career advancement What technology is required to enable success in a
ROWE
Does ROWE have an impact on internal communications at Best Buy?
Question: Since migrating to ROWE, the quality of interactions with my manager has…
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
SignificantlyImproved
Improved Stayed theSame
Deteriorated SignificantlyDeteriorated
Responses
Perc
enta
ge
65.3%
30.9%
Does ROWE have an impact on internal communications at Best Buy?
Question: Since migrating to ROWE, the frequency of interactions with my manager has…
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
SignificantlyIncreased
Increased Stayed theSame
SomewhatDecreased
SignificantlyDecreased
NotAnswered
Responses
Per
cent
age
71%
Does ROWE have an impact on internal communications at Best Buy?
0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%
SignificantlyImproved
Improved Stayed theSame
Declined SignificantlyDeclined
Responses
Perc
enta
geQuestion: Since migrating to a Results-Only Work Environment my working relationship with my clients/partners have…
71%
23.5%
Does ROWE have an impact on internal communications at Best Buy?
Question: My preferred mode of communication with others is:Managers vs. Individual Contributors
Managers tended to prefer face-to-face communication more than individual contributors.
In contrast, individual contributors preferred email communications.
Face to Face Email
Phone/Voice Messaging
Any of the Above
Manager 29.5% 26.5% 2.7% 41.3%Individual
Contributor 14.8% 45.8% 2.7% 36.7%
Does ROWE have an impact on internal communications at Best Buy?
Question: My preferred mode of communication with others is:By Gender
Face to Face Email
Phone/Voice Messaging
Any of the Above
Male 28.4% 33.1% 3.6% 34.9%Female 13.1% 44.1% 2.0% 40.8%
Males tended to prefer face-to-face communication more than women. Women preferred email communications.
Does ROWE have an impact on internal communications at Best Buy?
Question: My preferred mode of communication with others is:By Age
Face to Face Email
Phone/Voice Messaging
Any of the Above
18 - 25 15.9% 45.1% 4.9% 34.1%26 - 30 14.0% 46.1% 2.9% 37.0%31 - 40 21.2% 37.9% 1.7% 39.3%41 - 50 23.9% 32.5% 3.1% 40.5%
51+ 32.5% 27.5% 5.0% 35.0%
Does ROWE have an impact on internal communications at Best Buy?
Question: When there is important company information to be communicated, I view the following as my primary resource.
0.00%
10.00
%
20.00
%
30.00
%
40.00
%
50.00
%
60.00
%
70.00
%
Tagzone
My Manager
My Peers
My Direct Reports
Email Messages
Team Meetings
Other (please specify)
Pri
mar
y R
esou
rce
Frequency
Does ROWE have an impact on internal communications at Best Buy?
My Interpretation & Conclusion
ROWE does not have a negative
impact on employee
communications at Best Buy.
Does ROWE have an impact on internal communications at Best Buy?
Summary
Experiences had stayed the same or improved in most cases Quality of interactions with managers had stayed
the same or improved Frequency of interactions with managers had
stayed the same or improved Working relationships with clients/partners had
stayed the same or improved Employees utilize existing technologies for
important company information
Does ROWE have an impact on internal communications at Best Buy?
Recommendations
Communicate affirmations to key leadership
Use survey results to minimize fear over moving into ROWE
Resurvey in 12 months
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