do you really need video marketing?
Post on 17-Jan-2017
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DO YOU REALLYNEED VIDEOMARKETING?
Hint: yes you do.Here's why and what to do about it.
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So, you're here becauseyou're wondering ifyou really need to
incorporate video intoyour marketing
strategy.
The bad news: without video, you'refailing to appeal to a large portion of
your potential audience.
The good news: you can fix it!
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One simple graph will show youhow and why.
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It's called the "Social Styles" model.
It shows 4 fundamental personalitytypes, based on 2 factors:
assertiveness and emotiveness.
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Everybody in the world sitssomewhere on this model.
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Your position on the model informshow you communicate, and how best
to communicate with you.
(Try placing yourself on it!)
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Some communicator types, especiallythe more emotive types like the
Expressive, prefer video over all othertypes of content.
Their brains appreciate how visual andengaging the medium is.
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In fact, 59% of senior executives wouldrather watch video than read text when
both options are available.
– Forbes Insights
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Because it can be visual, exciting, human,story-driven, quick, results-based, logical
and factual all at the same time, it canappeal to all 4 personality types.
Video is unique.
(For most other media, this is difficult or even impossible.)
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And by appealing to all personalitytypes in your target audience,
you're more likely to...
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Hold the attention of your entiretarget audience (that's all your
potential customers)
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Get them sharing your message toeven more potential customers
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And with a bigger, more engagedaudience from 1 piece of content,you're getting an improved ROI!
(That's why 52% of marketing professionalsworldwide say video has the best ROI of all
content types, according to Reel SEO.)
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But video does even more thanall that...
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Video improves click-through rates
In search engine results, videoresults have a 41% higher click-through rate than plain text or
image results.
– Reel SEO
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Video increases conversion
Video content on landing pagescan increase conversion by 80%.
– Eyeview Digital
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Video supercharges emails
In one email marketing survey,video in emails improved click-
through rates by 96%.
– Single Grain
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The best video content appeals to all4 types at once.
But remember, to achieve the best resultsfrom video marketing you need to
successfully appeal to all personalitytypes in your target audience.
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All it takes is some forethoughtand planning.
(That's it!)
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With effective video integrated into yourmarketing strategy, you will:
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Target more of your potentialcustomers than ever.
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And that's why you really needvideo marketing.
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So be happy! Includevideo in your marketing
strategy and reap thebenefits.
Video strategy, production and marketing
Click for more video marketing tipswww.skeletonproductions.com/insights
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