do fashion better: the business...

Fashion: Paradigm Shift 24/11/2017

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DO FASHION BETTER: THE BUSINESS OPPORTUNITYQIULAE WONGHEAD OF PRODUCT & MARKETINGEFF / COMMON OBJECTIVE

E T H I C A L F A S H I O N F O R U Methicalfashionforum.com commonobjective.co

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E T H I C A L F A S H I O N F O R U M

ETH ICAL FASHION FORUMethicalfashionforum.com

• Founded 2006• 10,000+ members in 141 countries• 150,000 network reach

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• New online platform from EFF• Connections and information• Launching in Jan 2018

Fashion: Paradigm Shift 24/11/2017

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Today

1. WHY2. HOW

E T H I C A L F A S H I O N F O R U M

WHYDo Fashion Better?

E T H I C A L F A S H I O N F O R U M

Fashion: Paradigm Shift 24/11/2017

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1.Consumerswant change

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£29mUK market for

ethical clothing

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30%of German consumers

purchased at least one piece of

sustainable fashion in the past year

Fashion: Paradigm Shift 24/11/2017

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15%increase in organic

clothing sales

E T H I C A L F A S H I O N F O R U M

20%of consumers

bought second hand clothing for ethical reasons

9 in 10Millennials believe that the

success of a company should be measured in terms of more

than just its financial performance

DELOITTE

E T H I C A L F A S H I O N F O R U M

Fashion: Paradigm Shift 24/11/2017

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2.Stakeholdersdemandtransparency

E T H I C A L F A S H I O N F O R U M

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Modern Slavery Act –UK

Transparency Pledge

Fashion Revolution –Transparency Index

Fashion: Paradigm Shift 24/11/2017

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E T H I C A L F A S H I O N F O R U M

“Transparency encourages scrutiny, vigilance and accountability… The more doors are open, the more the picture becomes clearer, the better we can understand and ameliorate supply chain workers’ lives and the

environment.”ORSOLA DE CASTRO

FASHION REVOLUTION

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Fashion: Paradigm Shift 24/11/2017

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3.Resourcesare dwindling

E T H I C A L F A S H I O N F O R U M

20%of global water

pollution is from the fashion industry 5tr L

water used every year in the dye

industry

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Fashion: Paradigm Shift 24/11/2017

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83% of the world’s drinking water polluted by microplastics

"We can no longer see resources as infinite or ignore externalities.”KERING

E T H I C A L F A S H I O N F O R U M

Fashion: Paradigm Shift 24/11/2017

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4.Investing to stay ahead of the game

E T H I C A L F A S H I O N F O R U M

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72%of companies now

report on both financial and non-financial matters

81%of CEOs think that in five years time, the

most successful organisations in the sector will be doing

this

Fashion: Paradigm Shift 24/11/2017

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E T H I C A L F A S H I O N F O R U M

E T H I C A L F A S H I O N F O R U M

MARKS & SPENCER

£185m financial benefit

REDBUD TEXTILE CO.

$840,000 savings from a $72,000 investment

Fashion: Paradigm Shift 24/11/2017

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HOW TODo Fashion Better

E T H I C A L F A S H I O N F O R U M

SOURCE: Fashion Business Success Without Compromise 22

IMAGE: M&S

Human RightsCommunity SupportLabour rightsIndigenous traditions

Health and SafetyEnvironmentalRegulationEnvironmental equityGlobal Climate ChangeWater scarcity

LivelihoodsCapacity BuildingSocial InvestmentEthics

Capital EfficiencyAsset OptimisationMargin ImprovementShareholder Return

Resource EfficiencyProduct StewardshipLife-Cycle Management

Air QualityWater QualityZero wasteBiodiversity

SOCIAL

ECONOMICENVIRONMENTAL

3D THINKING

E T H I C A L F A S H I O N F O R U M

Fashion: Paradigm Shift 24/11/2017

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Environmental profit & loss

commonobjective.coDO FASHION BETTER

SOURCE: Fashion Business Success Without Compromise 24

IMAGE: M&S

“A whole new world is opening up with the role of the designer changing profoundly.

- Orsola De Castro

E T H I C A L F A S H I O N F O R U M

Fashion: Paradigm Shift 24/11/2017

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Innovationin fabrics, fibres & production

commonobjective.coDO FASHION BETTER

commonobjective.coDO FASHION BETTER

ECOALF

High quality thread from upcycled plastic waste

REFORMATION

Upcycled vintage clothing given new life

UPCYCLED FABRICS & FIBRES

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SOURCE: Fashion Business Success Without Compromise 27

IMAGE: M&S

UPCYCLING

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CHRISTOPHER RAEBURN

Military silk maps

commonobjective.coDO FASHION BETTER

INSPIRED BY NATURE

FERRAGAMO X ORANGE FIBER

Fashion: Paradigm Shift 24/11/2017

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commonobjective.coDO FASHION BETTER

LENZING / ISKO

Cottonless denim with Lenzing’s Tencel® and Modal®

LENZING / AG

Swapping hazardous processes for printing technology

DENIM – BLUE GOES GREEN

SOURCE: Fashion Business Success Without Compromise 30

E T H I C A L F A S H I O N F O R U M

Fashion: Paradigm Shift 24/11/2017

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commonobjective.coDO FASHION BETTER

SUSTAINABLE LIVELIHOODS

Supporting vulnerable women

in rural India

SOURCE: Fashion Business Success Without Compromise 32

SPOTLIGHT ON PEOPLE

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KOWTOW

Fairtrade Organic Cotton

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SOURCE: Fashion Business Success Without Compromise 33

SPOTLIGHT ON PEOPLE

KALIGARH

Supporting artisans & traditional skills

E T H I C A L F A S H I O N F O R U M

E T H I C A L F A S H I O N F O R U M

3 steps to better businesscommonobjective.co

1. Specify your needs

2. Get matched with people & information

3.Do better business

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E T H I C A L F A S H I O N F O R U M

THANK YOUQiulae Wong

Head of Product & MarketingEthical Fashion Forum | CO

qiulae@commonobjective.co