do differently

DO DIFFERENTLY

EXECUTIVE SUMMARY

• Todays world is full of problems. Everyday we face a lot of problems and are ignorant of the fact that these problems can be solved very easily by proper management. This motivates us in building a tool that not only understands your problem but also gives alternative solutions of doing it be it planning a holiday trip, finding the best product to suit your needs, remember important things for you and making difficult tasks fun to do in an efficient way.

How can ‘Do Differently’ help?

It can help by managing- •Poor time management•Poor decision making • No proper optimization

TIME MANAGEMENT• This app provides a to-do list feature where one can

easily feed in major meetings and appointments and the app tells its users before the time. It can also reads out the key points to be discussed in the meeting if the users inputs them.• For a list of activities to be done, it can recommend a

proper course of action to do them. Also it can form a schedule of these activities if the user does them after a certain period of time

DECISION MAKING• The app can help its user in decision making by

displaying the advice of many famous personalities on the particular decision. This can help the user take a decision effectively.•Also the app allows feature to ask friends for their

opinion on the decision and present these result to the user for further reference.

PROPER OPTIMIZATION

•At times, we spend hours searching for the best deals of shoes, clothes etc. This app helps the user by displaying the prices that various e-commerce offers and select the best one for the user.

COURSE OF ACTION

• This app company plans to develop a STP for the app, the 4P’s for this app, the porter’s 5F analysis and various other marketing and management strategies for this app to be launched.

SITUATIONAL ANALYSIS

• Company overview• Market overview• Target customers

IT INCLUDES

COMPANY OVERVIEW

CORE COMPETENCIES• The product itself – an innovation•24x7 customer support and a recommendation

section•Reliable, trustworthy and beautifully developed UI

MARKET OVERVIEW

• Currently no app presents itself with such features although for these features you need to have more than two apps. Price spy offers price comparison. Clear is an app that offers a to-do list feature but it does not provide best solutions to one problems. These apps are popular but ‘Do Differently’ is an app that clubs the best features of multiple apps along with its unique features of optimizing to be the best companion for someone who is very busy and needs someone to manage their life.

TARGET CUSTOMERS

• This app targets people from age group 15 to 45 who are very busy in their life and need to organize their life. • It is targeted to urban cities where crowd have

smartphones and can enjoy the advantages this app allows.• It is targeted to spouse’s who need to find time to be with

each other who love socializing but find no time in their life.

GOALS

• This app focuses on being the best human companion.• It claims to earn over 1 million users in a span of 1 year

and a net income of over Rs.10Crores in a span of 1 year.

STRATEGY AND TACTICS

PRODUCT• Do Differently aims at providing best solutions to human

problems in a minimal time and helping its customers find their best potential.

SERVICE• It will have a 24x7 customer support center with regular

promotions and feedback. It will also have a recommendation section where people can suggest new features in the app.

BRAND• Its brand logo will be similar to that of Free charge with

a blue background and a small subheading of ‘the best companion’ beneath that.

PRICE• It will have a free as well as a premium version where the

premium version will be priced at $1 to capture crowd.

INCENTIVE•Users will get the price available for the product they

need that will include free coupons as well. Also people who use this app regularly can be given free coupons for hotels, Uber rides etc.

COMMUNICATION• All the product, price, service, brand and incentives will

be communicated via the social sites such as Facebook, Twitter etc. Also the app will have a communication tab from where the company will be communicating with the users.

DISTRIBUTION• All the key elements of these promotions can be

delivered to the target customers via social media, newspaper, radio etc.

IMPLEMENTATION

• The business will have a team of creative people which will aim at developing the best UI on paper, a team of researchers which will aim at understanding human problems and finding the best possible solutions to these problems, a team of social media responsible for spreading awareness, a team of CS people for developing and updating the app regularly, a team of customer care service and the top management to approve each decision and develop future plans for the company.

DISCLAIMERCREATED BY, AYUSH GARG, BITS GOA, DURING A MARKETING INTERNSHIP WITH PROF. SAMEER MATHUR, IIM LUCKNOW