dj + aiga pgh slideshow
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D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Your black & gold =
our atype
Title Slide
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Dedicated to Al Kaib
What a guy
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Warning! I am not atype designer.
I design narratives.
Full Disclosure
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
D+JD+J
Cha
Design!
Discovery
Design!
Mentor
Now what?
Work With DJ
Now What? Open
Lack of Identity
Stars Align
Funtional Identities
Worlds collide
Text
Chatype
It’s official!
Outline
2013 - PGH - 2003
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
I’ll always be from Pittsburgh
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Why Design?
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
“Don’t be agraphic designer”
- Al Kaib
Why Design?
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
“If you do, learn how to read”
- Al Kaib
Why Design?
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Discovery
Facebook didn’t exist when I was a freshman
Thank God!
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Discovery
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Discovery
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Discovery
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Discovery
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Discovery
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Discovery
The World=
Messed Up
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Design Changingthe world
Why?
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
The break up
I quit design.
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
The break up
But designdidn’t quit me
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
1st call back
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
2nd call back
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
3rd call back
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Chatta-What?
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Chatta-what?
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Chatta-what?
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Pause
Design is powerful!
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Back to wherewe began
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Courting
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
The plan
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Widgets
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Just like thatPortlandia skit
3 monthsturned into 2 years
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Pause
Widgets
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
All good thingsmust end
Now what?
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Freelance’n it
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Freelance’n it
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Freelance’n it
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Freelance’n it
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Freelance’n it
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Teach’n it
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Again?
Now what?
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Ran intoeach other
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Gin & Juice
+
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Not closed
Pause
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Not closed
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Not closed
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Open for business
D+J Brand Consulting
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
FunctionalIdentities
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
FunctionalIdentities
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
FunctionalIdentities
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
FunctionalIdentities
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
This is abouttype, right?
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
I like Cha.
First , some more about Cha.
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
This is where I live
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
There’salways a...
But...
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
We need a glue
NewEnergy
Local Food
Design Education
Music
Architecture
Entrepreneurs Artrepreneurs
Writers
PhilanthropyDevelopers
Baristas Churches
Government*
With the election of Mayor Berke, the goverment is now a part of the creative energy*
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Canary inthe coal mine
NewEnergy
OldGuard
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Canary inthe coal mine
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Canary inthe coal mine
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
We need a flag.
Not literally.
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
n’at
What can we learnfrom Pittsburgh?
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
n’at
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
n’at
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
n’at
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
n’at
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Brilliant
There’s no brand guide.Just black and gold.
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
n’at
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
n’at
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
n’at
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
n’at
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Branding a city
Where do we begin?
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Really?
What about a typeface?
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Has this been done before?
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Has this been done before?
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
The stars aligned
Right time, right place
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Right time, right place
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Right time, right place
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Right time, right place
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Right time, right place
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Right time, right place
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
ChatypeTeam
Design Govermentatype
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
ChatypeTeam
Design Govermentatype
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Who are we?
Translating Chattanooga
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
OriginalChatype
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Traditions
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Current
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Vernacular
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Process
Designing our type
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Process
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Process
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Process
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Process
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Process
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Process
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Process
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Process
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Process
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Process
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Process
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Process
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Process
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Results
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Results
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Where do we begin?
48 Hour Launch
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
48 Hr Launch
Design Govermentatype
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
48 Hr Launch
Design Govermentatype
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
48 Hr Launch
Design Govermentatype
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
48 Hr Launch
Design Govermentatype
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
48 Hr Launch
Design Govermentatype
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
How do we know people even want it?
Kickstarter
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Design Govermentatype
How do we know people even want it?
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Feedback**Unlike the Flag
Forum
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Forum
Feedback**Unlike the Flag
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Non-Stencil
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Non-Stencil
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Non-Stencil
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
$uccess!
Party
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Party
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Beta Testers
Distribution
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Distribution
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Incentives
Distribution
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Distribution
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
100% FreeFor Chattanoogans
For Chattanooga!
Distribution
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Distribution
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Chatype was notdesigned by
a committee.
P.S.
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Stewarding
What else can wedo with Chatype?
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Stewarding
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Stewarding
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Stewarding
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Stewarding
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Stewarding
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Stewarding
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Stewarding
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Stewarding
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
There’s no brand guide.Just chatype*
*Except you can’t use it as a logo or if you don’t live in Chattanooga.
Stewarding
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Type in use
People actually use Chatype!
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Type in use
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Type in use
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Type in use
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Type in use
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Type in use
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Type in use
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Type in use
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Type in use
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Type in use
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Type in use
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Type in use
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Type in use
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Type in use
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Type in use
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Type in use
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Type in use
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Type in use
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Type in use
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Type in use
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Goverment
Back in the Burgh!
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
There’s always a
But...
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Icing on the cake
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Woot!
Design FTW!
NewEnergy
OldGuardD.J.
Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Baby Steps
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Again?
Now What?
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
D+J
Cha
Design!
Discovery
Design!
Mentor
Now what?
Work With DJ
Now What? Open
Lack of Identity
Stars Align
Funtional Identities
Worlds collide
Text Outline
Chatype
RecapIt’s official!
2013 - PGH - 2003
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Boom!
Design Changingthe world
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Design does change the world.
Boom!
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Takeaways
Start taking notes
if you haven’t already.
What am I learning?
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Takeaways
Start taking notes
if you haven’t already.
Serve the work.
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Takeaways
Start taking notes
if you haven’t already.
Changing the world isn’t sexy.
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Takeaways
Start taking notes
if you haven’t already.
Experiment in CollegeLife
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Takeaways
Start taking notes
if you haven’t already.
Design is much more than
graphic design.
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Takeaways
Start taking notes
if you haven’t already.
Vernacular is beautiful.
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Takeaways
Start taking notes
if you haven’t already.
Surround yourself with people smarter
than you.
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
D+J Cameo
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Takeaways
Start taking notes
if you haven’t already.
Anything worth doing is worth doing badly.
- GK Chesterton
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Takeaways
Start taking notes
if you haven’t already.
Find your it,then chase it.
D.J. Trischler
+
AIGA Pittsburgh
I am @djtrischlerI work for @identifiersI worked on @chatype
CC Square, La Roche CollegeWednesday, September 4th, 2013
Fin
Thanks!
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