dizon gala 2014

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Presentation to the Global Advocacy Leadership Academy at ASCO2014. Harness social media and increase visibility. Partner with stakeholders, respect diversity. Champion your passion and the causes you are passionate about.

TRANSCRIPT

Patient engagement:Social media, health

professionals, and advocacyDon S Dizon MD

Massachusetts General HospitalEditor, ASCO Education Book

Chair-Elect, ASCO Cancer Communications Committee

Advocacy

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Blogging

Engagement

With other clinicians

Beyond My Peers

Action

What I’ve learned

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Twitter

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Twitter

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Hashtags

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Symplur

http://www.symplur.com/healthcare-hashtags/ASCO13/analytics/?hashtag=ASCO13&fdate=05%2F18%2F2013&shour=0&smin=0&tdate=05%2F22%2F2013&thour=0&tmin

=0&ssec=00&tsec=00&img=1

Importance of impressions

http://help.tweetreach.com/hc/en-us/articles/201201636-What-do-you-mean-by-reach-exposure-and-impressions-

Engage, don’t Advertise

Conclusion

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Always with our principles intact

http://lightworkers.org/blog/186234/radiance-light-love-sincerity

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