diy wordpress site management: configure, launch, and maintain
Post on 06-Apr-2017
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@CLIFFSEAL
D I Y W O R D P R E S S S I T E M A N A G E M E N T
!
H O S T I N G + C O N F I G U R I N G
O P T I M I Z I N G + L A U N C H I N G
S E C U R I N G + P R E P A R I N G
M A I N T A I N I N G + I M P R O V I N G
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@CLIFFSEALDW SM!
C O M P A N Y N A M E S N O T S H O W N
I N S L I D E S
( W A T C H T H E V I D E O )
@CLIFFSEALDW SM!
"
H O S T I N G + C O N F I G U R I N G
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@CLIFFSEALDW SM!
WEB HOSTING
• Shared • VPS • Dedicated • Managed • Cloud
TERMS & MARKETING
@CLIFFSEALDW SM!
@CLIFFSEALDW SM!
SORTA!
EMAIL SERVICES
• Web Host • Dedicated Hosting • Transactional
OPTIONS
@CLIFFSEALDW SM!
DNS • Web Host • Dedicated Service
OPTIONS
@CLIFFSEALDW SM!
CDN • Web Host • Dedicated Service
OPTIONS
@CLIFFSEALDW SM!
SSL • Shared Web Server • Dedicated Service
OPTIONS
@CLIFFSEALDW SM!
O P T I M I Z I N G + L A U N C H I N G
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@CLIFFSEALDW SM!
CACHE• Web Host • Most Popular • Premium
PLUGINS
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IMAGES
• Maximum sizes • Manual optimization • Plugin optimization • (CDN) Settings
CONSTRAINTS
@CLIFFSEALDW SM!
LAUNCHING
• Hosts file • Clear cache • Change DNS • Monitor on multiple devices
• Submit sitemap
PROCESS
@CLIFFSEALDW SM!
S E C U R I N G + P R E P A R I N G
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@CLIFFSEALDW SM!
MONITORING • Uptime • Security
SCAN + ALERT
@CLIFFSEALDW SM!
BACKUPS • Service • Plugin
OPTIONS
@CLIFFSEALDW SM!
SECURITY • DNS level • Plugin level
PREVENT + FIX
@CLIFFSEALDW SM!
@CLIFFSEALDW SM!
(╯°□°）╯︵ ┻━┻
FIX HACKS
• DIY • Paid service • Fix SEO • Re-secure • Reevaluate backup plan
OPTIONS + STEPS
@CLIFFSEALDW SM!
M A I N T A I N I N G + I M P R O V I N G
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@CLIFFSEALDW SM!
SEO
• Search engine accounts • Plugin • Maintenance routine • Monitor speed
STEPS
@CLIFFSEALDW SM!
ANALYTICS
• Services • Plugins
OPTIONS
@CLIFFSEALDW SM!
• Inbound • Testing/CRO • SEM
TACTICS
USABILITY
• Guerilla testing • Remote testing • Services • Feedback
OPTIONS
@CLIFFSEALDW SM!
T H A N K Y O U
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@CLIFFSEALDW SM!
@CLIFFSEAL
D I Y W O R D P R E S S S I T E M A N A G E M E N T
!
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