diversifying rural communities & the role of land use ...diversifying rural communities &...
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Major heading Subheading
Diversifying Rural Communities
& The Role of Land Use Planning
Camperdown Dairy &
Corangamite Shire
Major heading Subheading
• Context
• Local Economy and Agriculture
• Camperdown Dairy
• Aussie Farmers Direct Story
• An Innovation Example –The Corangamite
Business Infrastructure Support Fund
• Small Group Exercise/Panel discussion
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Local Economy and Agriculture
– Established Residential Population 16,137
(ABS 2013)
• 20.2% 0-14
• 19.7% >65
– Workforce participation 63.7%
– 32% of workforce is employed in dairy farming and dairy manufacturing
– Unemployment rate of 3.3%
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• Western Victoria produces over 23% of
Australia’s raw milk requirement and the quality
of raw milk sourced from this region is
considered to be some of the best in the world
• Milk production 2 billion litres
• Corangamite has fifth highest gross agricultural
output of all local government areas in Australia
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Councils approach to Economic Development
• Strong Regional Focus- GSC Group
• Council Plan/Economic Development Strategy
• Focus on Partnerships/ Relationships
• Focus on Key Strengths (Agriculture and
Tourism)
• Find Niche Opportunities and Grow Them
• Work With What You Have (eg Food Trail)
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Corangamite Business Infrastructure Support Fund
• $300,000 facility has been made available under
the fund as loan funding
• 17 submissions received
• Proposals from existing business refits to large
business startup’s
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Corangamite Business Infrastructure Support Fund
• Oversubscribed - $2.76M requested
• Economic value of proposed projects $19.9M
• Key benefit is that EOI gave Councils Economic
Development Unit new leads and business
opportunities to work with
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What is the Aussie Farmers Dairy Co.?
100% Australian owned and made milk processing plant
Exclusively producing fresh milk products for Aussie Farmers Direct
Dedicated to making milk the way it should be – permeate free
Supporting local Australian dairy farmers
Located in Camperdown, western Victoria – supporting a rural farming community that lost its previous dairy over 10 years ago
Facility has the ability to produce up to 100,000 litres of fresh milk a day
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The Aussie Farmers Direct Story How did it all start?
Aussie Farmers Direct began in Melbourne in October 2005
From there, the Group has expanded to include:
• Over 130,000 customers
• Servicing Victoria, NSW, Queensland, ACT, SA and WA
• Operating over 220 franchises across these territories
• Three wholesale businesses that supply product
exclusively to AFD customers
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Camperdown Dairy Site Aerial View
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Camperdown Dairy Site Premises CDC Premises
Carriageway
Camperdown Dairy –Brand Positioning
History
Niche/Crafted
Location/Providence
Taste
Clean/Fresh
Product Quality
Camperdown Dairy
– Brand Positioning
Major heading Subheading Product Range – Retail
Fresh Milk
• 1L, 2L, 3L Whole
Milk
• 1L, 2L Reduced Fat
Milk
• 1L, 2L No Fat Milk
Butter
• 250g Salted
• 250g Unsalted
• 250g Organic
Salted
Yoghurt (June 2014)
• 200g Strawberry,
Mixed Berry, Vanilla
• 500g Greek Style
• 1kg Vanilla,
Strawberry
• Multipack (6 x 200g)
Major heading Subheading Product Range - Wholesale
Fresh Milk
• Whole Milk (1000L
pelecon)
• Skim Milk
Butter
• Salted 10kg, 25kg
• Unsalted 10kg,
25kg
Cream
• 1000L pelecon
This market represents a significant opportunity for CDC as it looks to
further advance opportunities in the domestic food service and
wholesale market
Major heading Subheading New Product Development
• Innovative and targeted product development will drive further sales and
increased ranging
• CDC’s ability to develop small volume, high value products including cultured
butters, high protein yoghurts and other ‘niche’ offerings
• Potential to develop specialty fresh milk products eg. jersey (high protein,
easily digestible, high frothing ), lactose free
• Retail growth categories include:
Cream & Custard
•Range consists of branded
creams and private label
custards
•Available in double thick,
thick, whipped and
spreadable varieties
•Packaged in various sizes,
including 200g, 300g and
500g
Yoghurt
•Natural / pot-set, fat-free,
flavoured and layered
varieties
•Gourmet/Indulgent range
•Packaged in various sizes,
including 200g, 300g, 500g,
720g and 1kg, duo-pack
single serves (yoghurt and
fruit coulis or muesli)
Desserts
•Range consists of branded
and private label desserts
• Include mousses, panna
cotta and other specialised
desserts
•Available in a variety of
flavours using various
components and
ingredients
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Economic Benefits
• New investment of $120m
• Initial creation of 30 new jobs, expected to increase
to 100 jobs
• Alongside job creation, Corangamite predicts the
CDC will increase the shire’s gross regional
product by $36.6 million within five years.
• Indirect employment is also expected to flow from
the expansion.
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An Innovation Example
Corangamite Business Infrastructure Support Fund
Council Plan seeks to encourage and
support business investment
Delivers on the Economic Development
Strategy and Council Plan
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Small Group Exercise
1) What are the key challenges and opportunities facing
local government in relation to economic development?
2) What are the emerging opportunities for partnership and
innovation in your local government area?
3) Identify opportunities to cut red tape or streamline
approval systems to facilitate economic enterprise at the
local level?
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Panel Discussion
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