distributor instant discount program marketing tool kit€¦ · • distributor flyer • dlc ®...

Distributor Instant Discount Program

pplelectric.com/businessrebates

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Marketing Tool Kit

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Purpose

This marketing tool kit is intended for participating distributors of the PPL Distributor Instant Discount Program. Included on the following pages are marketing activities for distributors to use and to offer to their end customers.

Our team is happy to support you in promoting the program and to collaborate on special product promotions to increase awareness among your customers.

Note:• Some of the marketing materials contained here are easily

downloadable on the Program Partner Central (PPC) Portal. • Any marketing materials created by distributors that reference

PPL or use of the PPL logo must be approved prior to distribution.

• Programs and marketing materials are subject to change at any time. If you have any questions, please contact your program team.

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Tool Kit Contents

For Distributors:• Distributor Flyer• DLC® Product Reference Guide• FAQ Sheet• Monthly E-newsletter Updates• Digital Assets• Co-branded Materials• Events & Staff Training• Performance Recognition• In-store Displays & Signage

For Customers:• Customer Program Trifold• FAQ Sheet• Participating Distributor Location

List• Distributor Website Listing• Customer Attribution Materials

Program Overview Materialsfor Distributors

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Program Overview Materialsfor Distributors

Printed Distributor Flyer

Laminated DLC®

Product Reference Guide

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Program Overview Materialsfor Distributors

FAQ Sheet for Distributors Monthly E-newsletterUpdates for Distributors

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Program Overview Materialsfor Distributors

Animated and static digital banners to use on your website, social media, or in-store displays.

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Program Overview Materialsfor Distributors

Customizable Co-Branded Flyer Template Supplied Assets for Your

Co-branded Brochures

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Events & Staff Training

Events: Our program staff is available for counter days, open houses and speaking engagements.

Training: Program training and support for your staff is available in-person, online, or via phone.

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Distributor Performance Recognition

Distributor Performance Recognition Badges & Social Media Posts - monthly & annually

In-Store Displays & Signage

Program Overview Materials

• Vinyl Banner• Countermat

Window Cling

Shelf Blades

In-store Displays & Signage

3-Sided Hanging Mobile Sign

Product Price Shelf Labels

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In-Store Displays & Signage

Elliptical DisplayProduct Stand

Program Overview Materialsfor Customers

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Program Overview Materialsfor Customers

Printed Program Trifold for Customers

FAQ Sheet for Customers

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Program Overview Materialsfor Customers

Participating Distributor Locations Flyer

Listing of Participating Distributors & Program

Information on PPL Website

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Customer Attribution Materials

Customer Thank You Postcard -Mailed Quarterly

Attribution Sticker to Place on Customer Invoices & Packaging

Business Participation Program Badge & Postcard - Mailed Semi-annually

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Contact Us

To order marketing materials, schedule an event, or collaborate on a special product promotion, please contact the PPL Distributor Instant Discount Program team.

Phone: 866-432-5501Email: PPLEUBusinessSavings@pplweb.comWebsite: pplelectric.com/businessrebates