distributed marketing marketing automation summit - artoos

DISTRIBUTED MARKETING

The sustainableCommunication Production House

Managing your marketing campaigns through “decentralised” teams

HeadQuarter

Network

LocalDirect Marketing

LocalPOS Materials

LocalMedia

Steer & control

Act & progress

TOTAL CONSISTENCY

WHO

RETAIL

COMPLEX BRANDSTRUCTURE

COMPLEX ORGANISATIONSTRUCTURE

Why?

TOTAL COST OF OWNERSHIP

Visible: Licences, cost of production

Non visible: waste, working hours, brand image loss, etc

FROM BATCHTO CONTINUOUS

Relevancy

Quality Centralisation

CHALLENGES

How to align internal stakeholders?Q

Align agendasSteercoInvolve stakeholders

How to alignQ Systems

ProcessesCollaboration HQ & Network

Personal Cloud

HQ

Service provider

sNetwor

k

MARKETING AUTOMATION

COLLABORATIVE WORKFLOW

SALESHQ

(40 users)

NETWORK(250 BROKERS)

MARKETINGHQ

(5 users)

MATERIAL PRODUCERS

(30 users)

Library of materials to order (POS & DM)Selection / Edition / BAT / Order / Order History

Administrate & Manage Material / Activity Reporting

Order follow-up and status back to users

Network mgt relationshsip

Supplierrelationship

Mktg Guidance

Stimulate Network activity / Activity reporting

System email

email to my zone

email to network

COLLABORATIVE WORKFLOW

How to create relevancy (local network)?Q

SMART 1TO1 TEMPLATES

How to create end to end integration?Q

1to1

Print

Show

BAT

1to1

layout

Network

Need

Seamless flow andreal-time automation

PRINT

ADs

DIGITAL

What did we learn?

Activate your network

Attention to TCO

Choose the best Allies

QUESTIONS ?