distinctive brands, inc
Post on 31-Dec-2015
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Operates in $2.5 billion dollar meat snack
category.
Delivering a Difference to Meat Snacks Beef Jerky with patented tenderization process
Using 100% US Beef and scalable production facilities
Optimized and experienced organizational structure
Multi-year brand success and development
Founded in 2001
DISTINCTIVE BRANDS, INC.
4 Keys to Building Brand Equity:
1. Patented Tenderization Process Patent 6,319,527
o Established in 2001 expires in 2021 Distinctive Brands, Inc. is the only beef jerky
company to:o Use a natural enzyme to tenderize meat prior to
smoking
o Deliver a more tender snacking experience
o Faster delivery of flavor
o Increases production yield and sourcing options
Go To Market Strategy
4 Keys to Building Brand Equity:
2. Focus distribution to heavy meat snack consumer.
3. “Right at Shelf” on packaging, pricing and promotional tools.
4. Measure consumer loyalty in micro examples of customer sales growth.
Go To Market Strategy
Wild Ride holds the number 1 or 2 position in 3 of the top 4 retailers.
Outdoor Channel
3 Year Sales Trend basis limited working capital 2011 Key Financial Improvements
16% reduction in logistics 45% reduction in SG&A
Distinctive Brands - Sales Trends
Sales to our top 5 customers in ’11 grew over
70% in ‘11.
Fastest growing beef jerky in Convenience Stores as of June ’11.
BRAND DESCRIPTION Dollar vol '11 $ % Chg
CONVENIENCE STORES CATEGORY 882,439,940 6.7
WILD RIDE COWBOY STRIPS 558,785 747%
*Nielsen 52 Wk. Ending June '11 Convenience Store Sales.
Strong Sales Growth
Thorton’s
Amazon.com
Super America
Holiday Stores
Strong Customer - Distribution
Total Funds Needed: $1,500,000
$1,000,000 Equity $500,000 Working Capital
Distribution Expansion 2 Year Spending Plan to expand distribution
(shelf space)
Adds an additional 25,000 plus Convenience Stores
Investment delivers $9,000,000 in net sales in 2 years
2 Year Use of Funds Plan
Our exit strategy:
In the next 24 – 36 months: Deliver sales in excess of $15 million
Sell at a multiplier of 4 – 5 times top line sales
Sale of organization valued at: $60 – 75 million
Exit Strategy
Recently acquired snack and beverage brands
Kellogg Co. (K) is taking the acquisitive route with its pending $2.7 billion deal for Pringles. General Mills also made a small deal, recently buying Food Should Taste Good Inc., to take advantage of the growth in snacks and natural products.*
Proven Brand Transitions
Dean Mefford – Board Chair Over 45 years of CPG experience, former Pres. Ralston Purina
Intl. and former President of Ocean Spray
Jim Davis – CEO Over 25 years of cattle experience, creator of the patent and
over 25 years of successful entrepreneurial company management.
Carl Goedjen – General ManagerOver 20 years of sales and marketing experience from Frito-Lay, Pillsbury Co and Anheuser-Busch.
David Purser – Food Scientist 30 plus years of food research and development. Masters
degree in Food, Animal Science and Chemistry.
Roger Bordeaux – CFO 40 plus years of managing banks, mergers and acquisitions.
Organizational Experience
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