display advertising technology landscape · display advertising technology landscape dynamic...
Post on 20-Jul-2020
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Display Advertising Technology LandscapeDynamic Environment Ripe for Consolidation
Targeted
Video / Rich Media
Horizontal
Yield Optimization
Ad Networks
Vertical
Performance
Mobile
PUBLISHERS
PUBLISHERS
Data Exchanges / Aggregators
Creative Optimization
Data Optimization
AUDIENCE
ADVERTISERS
ADVERTISERS
Ad Exchanges
DSPsMedia Buying Platforms
Agencies
Publisher Tools
Data Suppliers
Ad Ops / Infrastructure
Ad Servers
Ad Servers
Verification / Attribution
Sharing Data / Social Tools
Analytics
Trading Desk
Please direct any inquiries or comments on the landscape to Terence Kawaja at tkawaja@gcasavvian.com or (212) 999-7082
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