disha paul portfolio_2017

Disha PaulVisual Brand DesignerPortfolio 2017

I AM DISHA PAUL.Hello! My name is Disha Paul from Kolkata,India.I am 26 years old visual brand designer. I am extremelypassionate about working hard. I am dedicated andenjoy learning new things. I take up challenges andexperiment with my work to strive for perfection.

01UN SEDICESIMOILLUSTRATION

02COCA COLA & MCDONALDSJOINT PROMOTION/VISUALCOMMUNICATION

03CISCOEXPERIENCE DESIGN

04ITALIA INDEPENDENT & WEGASPACE DESIGN

05VF CORPORATIONINTERNSHIP/COMMUNICATION DESIGN

06KEITH WILHELM KOPP“OUR NIGHT”/COMMUNICATION DESIGN

07TAKA FILMEDITORIAL

UN SEDICESIMO

ILLUSTRATION16 PAGES BOOKLET

The project “Disha in 2020” is about portrayingourselves what we wish to do by the year 2020.

+91 9874457252 dsignpaul15@gmail.com

Method

Software

The project consists of illustrations,iconography and patterns. It describeswhat I love and wish to achieve by theyear 2020.

Illustration

Illustrator

COCA COLA &

MC DONALDS

JOINT PROMOTION/VISUALCOMMUNICATION

Team Memebers

Alejandra Hernandez

Disha Paul

Mine Sinal

Project Leader

Margherita Paleari

The project ,assigned to the group,

was on joint promotion of Coca Cola

and McDonalds. Each group had to

come up with an idea which will help

in promoting companies and also

inflate their sales.

Role in the Project

Ideation

Strategy

Visualisation

Conceptualisation

ENJWHILE

HAPPYSTAY

CONNECTED

The idea is to provide the travellers with free internet

connection for limited period of usage,for instance

1 GB for 48 hours in any country they visit in Europe.

Strategy

The project comprises of four ways of providing the free

internet connection. The company will choose one method

of providing the internet connection,which will be more

feasible for them.

WHAT ABOUT MCDONALD’S AS A LANDING

PLACE?WHAT? WHY?

1 GB of free internet in every country of europe Possibility of being

connected to every place the travellers visit

Essential for travelling

Provide sim cards

Free Gbs, upgrade in every country

Have to change your sim card

Agreement with open city wifi

Does not work in every city

Extra speed over the normal

Wifi pocket

Internet connection everywhere

Recharge it inevery country

Connect wifi hotspots

Faster speed

INTERNET

Promotional Activities

Software

Indoor Advertising

Outdoor Advertising

Social Network

Phone Application

Illustrator

Photoshop

1 meal, 1 free GB. #stayconnectedstayhappy

HAPPYSTAY CONNECTED

Powered by

Abroad, hungry and lost? Get you favorite meal at McDonald’s and get 1 free GB to connect everywhere you go #stayconnectedstay happy

Stay connected stay happy

WELCOME TO MILAN

GET GB FREE

1TOTAL GB REWARDSTOTAL CHECK IN

Everytime you get your new gb automatically your checkin in a new country gets done, claim your local souvenir once you have visited 3 countries.

Powered by

ENJOY HAPPINESS WHILE TRAVELLING

HAPPYSTAY

CONNECTED

or Sign up with

Facebook

Create an Account

Google

EXPERIENCE DESIGN

Team Memebers

Dongming liu

Disha Paul

Flavia Lian

Tsering Pema Padma

Project Leader

Paolo Lorini

Nima Gazestani

Emanuela Messina

Lorenzo Palmeri

The project dealt with

providing a new

experience in work to the

employees.

Role in the Project

Visuals

Presentationr

Storytelling

The idea “Play-Off” was to engage employees based on

how to get talent ideas noticed at real time and also

how to share and vote for ideas.

Strategy

It is a 4-step process. Firstly,there will be a physical

wall on which the employees will write ideas.

Secondly,these informations will get transferred digitally

on to the digital wall.Thirdly,the top 3 ideas will get

transferred to the website.And fourthly,the most voted

idea will go back to the physical wall.

Visuals

Logo(Play-Off-PO)

Storytelling:https://vimeo.com/157349305

Website:https://vimeo.com/157602083

SoftwareIllustrator

Flash(race track loop)

IDEA EVENT

WHAT ARE YOU LOOKING FOR? WHICH AERA?PRICE RANGE

1000~2000€

2000~4000€

4000~6000€

RACE TRACK LOOP(TOP3 IDEAS)

TORONTO

WARSAW

JOHANNESBURG

ITALIA INDEPENDENTWEGA

SPACE DESIGN

Team MemebersNiharika JillaDisha Paul Jiadong Yan Sofiya Kushashvili

Project LeaderPaolo Giachi Eleni Pefani

The project ,assigned to the group,was to create a space for Italia Independent in collaboration with Wega,creating a better customer experience.

Role in the ProjectIdeation Visualisation Conceptualisation

IGOTTA WEAR

SHADESMY FUTURE’S SO

BRIGHT

IdeaThe idea was to create a space,a conceptual one, to create a better interactive space for the customers and also introduce Wega coffee to create a better experience.

ConceptAfter doing research on the persona, Lapo Elkann,we got an idea about his interests, so we came up with elements of cars and chose few elements of it to be a part of the store. We decided to put in fun element like maze and incorporate all the car elements and named our concept to be “industrialised” as we are using lot of metal fixtures.

Branding

VisualsLogo Packaging

For branding we wanted to keep the logo as well as add a little more to it. So keeping the existing logo shapes,which are two straight lines and one circle,we extended the lines to form a square,adding a classy quotient to it. And we also added different packaging for Italia Independent-carry bags and boxes for the glasses.

SoftwareIllustrator

ItaliaINDEPENDENT

VF CORPORATION

NAPAPIJRI

INTERNSHIP/COMMUNICATION DESIGN

Team Memebers

Disha PaulYichen LinSianturi Naomi Abigail Chen YaoPinckney Alicia

Project Leader

Alessandro Manzi Ahana Das Sharma

The internship was on a project which deals with promotion of a new product which is a jacket,a technical,unisex jacket.

Role in the Project

Ideation Visualisation Conceptualisation

The idea was to create a jacket,which will be more of a technical one and not a gender baised one. And also collaborate with Airbnb.

Concept

The concept “Cabin” is basically about touching elements of nature and modularity. Something which is more functional and technical and genderless. And later in collaboration with Airbnb,documentaries about experience during their one week of stay in the cabin will be shot and later shared in social media.

Promotional Activities

Visuals

Logo Packaging Badge Clothes TagPosters Invitation Card

Travel journalSocial MediaDocumentaries Advertising-outdoors,indoors

SoftwareIllustratorPhotoshop

KEITH WILHELM KOPP

”OUR NIGHT”/VISUAL COMMUNICATION

Keith is a freelance director in Bath. The project was to

create posters and EPK for his upcoming documentary

“Our Night”.

Role in the ProjectVisualisation

IdeaThe idea was to create posters for the movie with a military look in it as story is based on a military man.

VisualsMovie titlePoster

SoftwareIllustratorPhotoshop

TAKA FILM

EDITORIAL

The project was on creating a digital magazine for the company.

Role in the ProjectVisualisation

SoftwareIndesign

Photoshop

FOLLOW ME

https:/it.linkedin.com/in/disha-paul-63820958

https:/www.facebook.com/dsignpaul15/?ref=hl

THANK YOU

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