discovery day 2014: cad
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Design with PhotoshopMood Boards for Fashion Design
Create a Mood Board that will inspire the designers at
Monsoon for Spring/ Summer 2016
The Mood BoardPhotoshop Skills
Mood Board CreationNext Steps
– Garner & McDonagh-Philp (2001)
“Mood boards are a collection of visual images (e.g. photographs, material
samples) gathered together to represent an emotional response to a design brief”
Mood Board Content
“Designers may use [Mood Boards] to communicate intangible and abstract
emotions such as happiness, sadness, and calm.
[Mood Boards] can also be an internal process for
designers to support them in clarifying and interpreting their own understanding of
the design brief and the wider implications of the
design project.”– McDonagh et al. (2002)
Mood Board Content
Images
Art
Clothes from Monsoon’s collection
Random inspirational images
Text
Inspirational Quotes
Mission Statements
Mood Board Principles
Does it make you Feel like you want the brand to Feel
Is it Clear?
Does it have a Wide Range of content?
The Mood BoardPhotoshop Skills
Mood Board CreationNext Steps
Photoshop Skills
Insert Images
Resize/ Rotate
Layers
Cut Out Elements
Add Text
The Mood BoardPhotoshop Skills
Mood Board CreationNext Steps
Empathise
TASK 1: What is the Monsoon Brand all about?
The Monsoon Brand
Bohemien
Adults
Holiday
Feminine
Always Summer
Colourful
Vibrant
Natural Textures & Colours
Environmental Aware (nature loving)
Empathise
TASK 2: Summarise The Key Trends for Spring/Summer 2016
Past Modern
Eco Active
Soft Pop
Deep Summer
Define
Fashion Trends
Brand Image
Communicated Feelings
Ideate
Find a collection of Images and Text that you can use to Communicate Monsoon’s brand.
Image Collections on Website
Save all to a folder
Prototype
TASK: Using Photoshop, create a Mood Board for Monsoon
Test
TASK 1: Stand up and move to a different computer, put a sticky note on the screen to describe what you think is being communicated
TASK 2: Move back to your desk, read the note. How would you improve your mood board?
The Mood BoardPhotoshop Skills
Mood Board CreationNext Steps
Online Tutorials
GIMPhttp://sixrevisions.com/graphics-design/gimp_video_tutorials/
Phototshophttp://mashable.com/2010/04/11/youtube-photoshop-tutorials/
The EndMood Boards for Fashion Design
Admin Stuff
Contact Details
Dr Chris Parker
christopher.parker@manchester.ac.uk
www.UserGeneratedDesign.co.uk
References
Garner, S. & McDonagh-Philp, D., 2001. Problem Interpretation and Resolution via Visual Stimuli: The Use of “Mood Boards” in Design Education. International Journal of Art Design Education, 20(1), pp.57–64.
McDonagh, D., Bruseberg, A. & Haslam, C., 2002. Visual product evaluation: exploring users’ emotional relationships with products. Applied Ergonomics, 33(3), pp.231–240
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