discoverorg marketing department dataset webinar

DiscoverDiscoverOrgOrg

DiscoverOrg Marketing Department

Dataset Steve Bryerton

Director of Sales

DiscoverOrg at a Glance How do DiscoverOrg company profiles stand apart? What trends are driving us to profile Marketing decision

makers? Let’s have a look at the database Questions

Agenda

DiscoverOrg at a Glance

The DiscoverOrg DifferenceEvery DiscoverOrg profile is verified every 90 days providing accurate:

Decision maker org chartsDirect dial phone numbersVerified email addressesTechnology backgroundsRelevant personnel movesProjects and initiativesRevenue and Budget intelligenceIntegrationPhysical and HQ address locations SLA Guaranteed Accuracy

Our data is guaranteed 95% accurate and is backed by our Quality Assurance team with a 24 hour turn-around

time for any data verification requests.

#1 in Customer Satisfaction 2011, 2012, 2013

Best Sales & Marketing Intelligence Solution

Why Marketing Departments

Source: Gartner

As of 2012, marketers on average were buying nearly one-third (30 percent) of marketing-related technology and services, and they were influencing almost half of all IT purchases.

By 2017, CMOs will spend more on IT than their companies’ CIOs.

Technology Buying Trends Marketing is increasingly

tech-driven

Marketing is a significant buying center, with a variety of buyer roles

Increasing CMO-CIO synergies

CMO departments are becoming more complex to navigate

Source: Gartner

Time for a Tour

THANK THANK YOUYOU

Questions?Questions?