digitonic sms \'winner\

Boosting Conversions via Managed SMS Services

hello@digitonic.co.uk

Thursday, 13 October 11

Who we are

Formed in 2010 by 2 digital marketers.

Experienced in e-Gaming, e-Commerce, Media and Communications.

Based in Glasgow with an international client portfolio.

Thursday, 13 October 11

What do we do?

“Digitonic always deliver fantastic results for our campaigns. They are exceptional; a

cut-above the rest, and a pleasure to work with.”

Strategic Digital Marketing Agency

Campaign Optimisation + Management

Marketing Integration Experts

Shayne Lambie, 188BET

Thursday, 13 October 11

SMS

E-mail

White Mail

Landing Pages

Dynamic Retargeting

Pretargeting

Contact Centres

SEO

PPC

Social

Affiliate Management

Thursday, 13 October 11

2 quick thoughts about e-mail

E-mail is an excellent tool to drive customers to your business when they are online. But what about when they are offline?

Everybody uses e-mail - that’s part of the problem. How many e-mails are unread in your inbox right now?

Thursday, 13 October 11

How many text messages are unread in your phone right now?

Thursday, 13 October 11

Some Stats

• Time to prepare new e-mail template = up to 1/2 day

• Time to prepare new SMS message = 15 Minutes

• “59% of users delete the majority of e-mail advertising without reading it” *

• “75% of smartphone users would like to get notified of new offers via SMS” **

• And... “as many as 83% would be open to receiving SMS offers twice per month” **

**Source: YouGov (2011)

*Source: Marketing Profs (2011)

Thursday, 13 October 11

Where SMS worksWe’re not saying SMS replaces e-mail. SMS complements your

communications strategy.

Need to say something quickly? Use SMS.

Got a time limited offer? Use SMS.

Need to drive users online? Use SMS.

Users not opening your e-mails? Use SMS.

Need to communicate your message in detail? Use e-mail.

Got a long lead time? Use e-mail and SMS.

Thursday, 13 October 11

Where SMS worksSMS complements outbound calling in 3 distinct ways:

A warm up / teaser message primes the customer before the call - and itself will begin converting.

SMS is proven to improve contact rates, increase campaign conversion figures and reduce average call time.

Later, a follow up SMS sweeps up the contact centre’s positive outcome non-converters to improve overall campaign statistics.

Thursday, 13 October 11

188BET: Leading the field Relevant

Integrated

Personal

Dynamic

Offer Led

Responsible

By delivering timely and relevant messaging we deliver a proven increase in betting activity

Thursday, 13 October 11

Text TrackingEnhanced reporting and reach

Thursday, 13 October 11

In-House Managed Services

• 99% Deliverability (Domestic + International)

• A/B Testing

• Data Cleansing

• Message Personalisation

• Feedback Loops

• Send Time Optimisation

Where we add value

Thursday, 13 October 11

Full Service Costs

From 3.9p per message

No set up fee

No management fee

Only pay for what you use

Thursday, 13 October 11

Self Service OptionsOur self service solution can also be delivered in-house by your marketing team, allowing you to retain control for a lower cost

Benefit from a system that is both user-friendly and cost effective

Full API integration allows you to automate your activity

Comprehensive delivery reporting for all send activity

Thursday, 13 October 11

Self Service Reporting and Data Visualisation

Deliverability Scoring

Time Stamps

Thursday, 13 October 11

Self Service API

• Send messages to predefined groups or new contacts

• Schedule messages for appropriate send times

• Retrieve replies as feed replies or incoming messages into your own system

• Delivery receipts track each message and see whether it’s been opened

• Check your balance and credits

• Add new contacts from contact forms or online registrations

• Manage sub accounts and create new accounts easily - including credit transfers

• View sent messages via all sub accounts

• ....plus all the support you would expect from an agency /outsourced solution

Automate your Activity

Thursday, 13 October 11

To find out moreContact us in confidence

Grant FraserManaging Director

Grant@digitonic.co.uk

+44 (0)1357 524 205+44 (0) 7967 302 780

grantfraser21

Iain WilcoxMarketing Manager

Iain@digitonic.co.uk

+44 (0)1357 524 205+44 (0) 7950 621 931

iainwilcox

Thursday, 13 October 11