digitally minded dc talk about user habits and decision making

Habits, Decision Making &

Technology

Talk at Digitally Minded DC

22 January 2014

Stephen Wendel @sawendel

It’s tim to manage your (lack of) money!

New Behavioral Research

Introductions

Habits

The wide wide world of decision making

Discussion

Next Up – Habits

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So what’s a Habit?

So what’s a Habit?

Adapted from ABC Model (eg Miltenberger 2011) and Duhigg 2012

What can they be used for? The good…

And the bad

How to Form ‘em, Take 1

Repetition,with

Consistency

How to Form ‘em, Take 1

Repetition,with

Consistency

How to Form ‘em, Take 2

Invest: change

the process itself

How to Form ‘em, Take 2

Invest: change

the process itself

Introduction

Habits

Wide Wide World of Decision-Making

Discussion

Next Up – The Wide Wide World

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Ain’t never gonna be a habit

Nor is this

There is so much more…

With different strategies to change them

Know which tactics to use

Component: To Do This: Try This:

Cue Cue Action Tell the User What The Action Is

Increase Power of Cue Create Clear Affordances

Increase Power of Cue Clear the Page of Distractions

Reaction Increase Trust Make Site Beautiful and Professional

Increase Interest & Trust Social Proof

Increase Interest & Trust Display Strong Authority on Subject

Bypass Automatic Rejection Be Authentic and Personal

Evaluation Increase Motivation Prime User-Relevant Associations

Increase Motivation Loss Aversion

Increase Motivation Peer Comparison

Increase Motivation Peer Competition

Increase Motivation Make the Rewards Vivid

Decrease Costs Default Everything

Decrease Costs Lessen Burden of User Action (cheat)

Decrease Costs Reduce information required for user to proceed (simplify)

Decrease Costs Avoid choice overload

Ability Increase Logistical Ability Implementation Intentions

Decrease Resource Constraints Automate

Increase Sense of Feasibility (Self-Efficacy) (Positive) Peer Comparison

Time Pressure Increase Urgency Frame text to avoid temporal myopia

Increase Urgency Remind of prior commitment to act

Increase Urgency Make it scarce Increase Urgency Make it time-sensitive

Introductions

Habits

The wide wide world of decision making

Discussion

Next Up – Discussion

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4

A Guide to this Stuff

http://bit.ly/changebehavior

Comments? Personal Stories?

@sawendel www.about.me/sawendel

Thank You!