Digitally FitHow Sport Brands Champion Innovation
WE HELP BRANDS KEEP PACE WITH CONSUMERS
Driven by technology, consumer behaviour is
changing fast
SPORT MATTERS
…it is proven to increase health and well-being, enrich
citizens’ lives and promote social mobility through
broadened experiences and networks
HELP USERS MAKE SENSE OF THE DATA
(MOTIVATION)
COMPETITION(SELF AND EXTERNAL)
SOCIAL FEATURES(VALIDATION)
ZWIFT— Compete with others
OBSESS ABOUT CUSTOMER INSIGHT
MEANINGFUL, BEAUTIFUL DESIGN
BUILD A SERVICE NOT A PRODUCT