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Digital Transformation in Europe
Archana VenkatramanSenior Research Analyst
European Research team, IDC
What is Digital Transformation
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Digital Transformation is the continuous process by which enterprises adapt to or drive disruptive changes in their customers and markets (external ecosystem) by leveraging digital competencies to innovate new business models, products, and services that seamlessly blend digital and physical and business and customer experiences while improving operational efficiencies and organizational performance.
Imagine an Economy Where...
25% of manufacturers will generate over half of their
revenue from digitally based services.
3
Source, IDC 2016 Digital Transformation Predictions - Preview
40% of FT500 European companies will increase productivity by 20% by
transforming human processes to automated ones
65% of large enterprises will be information based
companies
Improve operational efficiencies
In this Digital Economy...
Organizations adapt to changes in their ecosystem by leveraging digital technologies to create digitally enhanced, customer centric business models.
Create new customer
experiences
Generate new revenue
streams Rapidly respond
to changing conditions
4
Thrivers Versus Survivors
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The Global 2000 Largest Companies
2/3rd
Survivors
In reactive mode risking company survival
1/3rd
Thrivers
Digital transformation at the center of their corporate strategy
Digital Transformation Dimensions
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Leadership Transformation
Omni-Experience Transformation
InformationTransformation
Operating ModelTransformation
WorkSource Transformation
Managed
Digital TransformerOpportunistic
Digital Explorer
Ad Hoc
Digital Resister
Repeatable
Digital Player
Optimized
Digital Disrupter
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Source: IDC, Digital Transformation Maturity Model, 2015
IDC’s Digital Transformation MaturityScapeDigital Transformation is the approach by which enterprises drive changes in their business models and ecosystems by leveraging digital competencies.
Managed
Digital TransformerOpportunistic
Digital Explorer
Ad Hoc
Digital Resister
Repeatable
Digital Player
Optimized
Digital Disrupter
Comparing the U.S. versus European Digital Transformation Maturity Distribution Across the Stages
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Digital Resister Digital Transformer
Digital PlayerDigital Explorer Digital Disruptor
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Those Who Thrive in this Digital Economy will be the Organizations that:
Can execute upon a vision for
digital transformation
Can execute upon a vision
for digital transformation
Digital Transformation is a CEO Priority
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‘We’re taking advantage of the
immense business opportunities
offered by digitalization’
Joe Kaeser,
CEO Siemens
‘The possibilities of the digital
revolution must be put to good use’
Tom Enders,
CEO Airbus
‘Everything we do in this networked world has to be
open’
Volkmar Denner,
CEO Bosch
‘We felt we have to go digital in a
much more proactive way’
Paul Bulcke CEO Nestlé
`
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‘Up to half the world's banks may lose out and disappear due to failure to keep pace with digital disruption’BBVA chairman and CEO Francisco Gonzalez
Reality Check:
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14% of European Organizations believe that their LEADERSHIP is aggressively disruptive in the use of
new digital technologies and business models to affect markets and create new businesses
Source: IDC, European Digital Transformation European Maturity Model Benchmark, 2015; n= 200 IT and LOB Executives, April, 2015
Leadership Transformation
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Those Who Thrive in this Digital Economy will be the Organizations that:
Can execute upon a vision for
digital transformation
Blend digital and physical
experiences to garner customer
allegiance
Blend digital and physical experiences
to garner customer allegiance
M&S Virtual Reality Showroom
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In 2014, Domino’s Pizza sold €185 million worth of pizza via its mobile platform in the UK and Ireland alone
Reality Check:
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17% of European Organizations believe that they deliver breakout innovation in the use of digital
connections, influences, impressions and triggers to transform the value of the ecosystem experience
Source: IDC, European Digital Transformation European Maturity Model Benchmark, 2015; n= 200 IT and LOB Executives, April, 2015
Omni-Experience Transformation
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Those Who Thrive in this Digital Economy will be the Organizations that:
Can execute upon a vision for
digital transformation
Blend digital and physical
experiences to garner customer
allegiance
Turn information into a
competitive advantage
Turn information
into a competitive advantage
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© IDC Visit us at IDC.com and follow us on Twitter: @IDC 19
The hidden gem in the
Caesars bankruptcy assessment
Its US$1 Billion information
asset
Reality Check:
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15% of European Organizations view ‘information’ as representing the highest value
differentiator for the company
Source: IDC, European Digital Transformation European Maturity Model Benchmark, 2015; n= 200 IT and LOB Executives, April, 2015
InformationTransformation
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Those Who Thrive in this Digital Economy will be the Organizations that:
Can execute upon a vision for
digital transformation
Blend digital and physical
experiences to garner customer
allegiance
Turn information into a
competitive advantage
Create new digital revenue streams from
connected systems
Create new digital revenue streams from
connected systems
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Reality Check:
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23% of European organizations have put in place an independent digital group
to support new operating models
Operating ModelTransformation
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Those Who Thrive in this Digital Economy will be the Organizations that:
Can execute upon a vision for
digital transformation
Blend digital and physical
experiences to garner customer
allegiance
Turn information into a
competitive advantage
Create new digital revenue streams from
connected systems
Leverage technology to win
the talent wars
Leverage technology to win the talent
wars
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Customer centric wallet
Reality Check:
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11% believe that top talent is tapped wherever it is whether through
employment, contingent, contract, or freelance
WorkSource Transformation
Comparing the U.S. versus European Digital Transformation Maturity Distribution Across the Stages
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Digital Resister Digital Transformer
Digital PlayerDigital Explorer Digital Disruptor
How Do You Get There?
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29
Re-Think IT
1
3 Actions We Can Take to Move from “Digital Explorer” to “Digital Transformer”
Define new Processes
2
Make Bold Bets
3
30
Re-Think IT
1
3 Actions We Can Take to Move from “Digital Explorer” to “Digital Transformer”
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____% of European organizations have gone through a major IT re-organization
in the last 12 months
IDC European IT Executive Survey. April 2015, n=1451
55
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33
3 Actions We Can Take to Move from “Digital Explorer” to “Digital Transformer”
Define new Processes
2
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35
3 Actions We Can Take to Move from “Digital Explorer” to “Digital Transformer”
Make Bold Bets
3
This is what continuous improvement can get you
Product Enhancements
Innovation
Continuous Improvement Versus Innovation
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The 3rd Platform Driving IT Growth…
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4 core pillars of 3rd platform:▪ Cloud▪ Big
Data/Analytics▪ Mobility▪ Social Business
… But Don’t Underestimate the 2nd Platform Just Yet… Think Hybrid!
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Cloud, mobile, social is great but what about:• Data Protection
• Existing Investment
• Are Your Customers Comfortable
Choose a Technology Partner that is willing to
move at your pace and one that shares your ideologies
on the future of ITcan support on core
technology and innovation plans
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© IDC Visit us at IDC.com and follow us on Twitter: @IDC 40
Those Who Thrive in this Digital Economy will be the Organizations that:
Can execute upon a vision for
digital transformation
Blend digital and physical
experiences to garner customer
allegiance
Turn information into a
competitive advantage
Create new digital revenue streams from
connected systems
Leverage technology to win
the talent wars
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And if Done Right…This is Your New Organization
InformationYour greatest competitive differentiator3
2 Omni-ExperienceSelf adapting to customers changing needs
4 Operating ModelRapidly responding to changing conditions
5WorkSourceEcosystem-based
1 LeadershipDispersed throughout enterprises and ecosystems
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Archana Venkatraman @archanatweets avenkatraman@idc.com
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