digital transformation
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Digital TransformationOnline, social and mobile are changing everything.
How to deal with it?
October, 2013
jo@dearmedia.be @jcaudron
00 32 475 43 80 98
Jo Caudron°1968
Founder & CEO
Digital Consulting Firm
Co-Founder
Social Media Campaigning Platform
President
Do YOUhave a real Social Media Strategy?
Are you ready for Mobile?
Do you have a future 2020 vision on how digital is transforming the/your world?
Digital Transformation is really happening
@jcaudronDigital Transformation Modeling
From ... ... to
The Business
Digital (at the sideline)
Digital in the core
@jcaudronDigital Transformation Modeling
From ... ... to
The BusinessDigital (at
the sideline)
From ...
The Business
Digital (at the sideline)
@jcaudronDigital Transformation Modeling
From ... ... to
The BusinessDigital (at
the sideline)
Digital in the core
From ...
The Business
Digital (at the sideline)
Digital in the core
Digital in the core
Digital in the core
@jcaudronDigital Transformation Modeling
TV
Rad
io
Prin
t
Billb
oard
s
DM
Dig
ital M
edia
From ... ... to
Sale
s
Mar
ketin
g &
Com
mun
icat
ion
Serv
ice
& S
uppo
rt
HR IT
PR &
Ext
erna
l Com
mun
.
R&
D &
Ent
erpr
ise
2.0
Digital Transformation
@jcaudron
How big should CHANGE be?
In order to change the world?
7 metaphors to understand
the impact of change
The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
CHANGE
The Glass House
The Glass House
TransparencyCloseness
ResponsivenessSpeed / Agility
AuthenticityAccountabilityBi-directionalHumanization
The Package
The Package
From monolithic to atomicSmall & Simple
APPificationLong Tail
Personalized
Real-TimeUtility / UsabilityValue for MoneyAgile/Cloud/SaaS
Breaking news
In-depth analysis
Services
Weather
Classifieds
Jobs
Sports
TVFun
Specials
Discovery
culture
Trends & Lifestyle
Breaking news
In-depth analysis
Services
Weather
Classifieds
Jobs
Sports
TVFun
Specials
Discovery
culture
Trends & Lifestyle
Angry Birds Twitter, Facebook
Newspaper Website
CNN online / app
Blogs
Vertical sites and specialties portals
Yelo AppBoxee
Spotify + Metafy
Sporza.be
LinkedIn, Monster, ...
eBay
Pinterest, blogs
Weather Pro (iPhone)
Traffic: Inrix + iCoyote (iPhone)
Digg.be
Twitter, Facebook
RSS
The Package
From monolithic to atomicSmall & Simple
APPificationLong Tail
Personalized
Real-TimeUtility / UsabilityValue for MoneyAgile/Cloud/SaaS
The Frog
The Frog
By-passingVirtualization (services, products, support, distribution, ...)Distortion of the value chain
The Frog
By-passingVirtualization (services, products, support, distribution, ...)Distortion of the value chain
The Frog
By-passingVirtualization (services, products, support, distribution, ...)Distortion of the value chain
The Gatekeeper
The Gatekeeper
Gatekeeper meets the Second Gatekeeper (the power of social media)Fragmentation of (communication) touchpointsRecommendationsAmbassadorship
Can traditional companies find new models where they stay the first gatekeeper while facilitating the second gatekeeper?
The Gatekeeper
The Network is the Second Gatekeeper
The Traveller
The Traveller
Decreased mobility (for society)De-centralized / NWOW“Good is good enough”
Small Data
Mobile technologyLocation / LocalAlways on / Instant gratification
The Traveller
Decreased mobility (for society)De-centralized / NWOW“Good is good enough”
Small Data
Mobile technologyLocation / LocalAlways on / Instant gratification
The Participant
The Participant
CommunityGamification Co-creation / CollaborationThe power of the crowdEmpowered Self(Self-)service
The Cyborg
The Cyborg
Big DataOpen DataMonitoring
Even Smaller
Quantified SelfWearable ComputingInternet of Things
The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
Are YOU Ready?
TransparencyCloseness
ResponsivenessSpeed / Agility
AuthenticityAccountabilityBi-directionalHumanization
From monolithic to atomicSmall & SimpleAPPificationLong TailPersonalizedReal-TimeUtility / UsabilityValue for MoneyAgile/Cloud/SaaS
By-passingVirtualization (services, products, support, distribution, ...)Distortion of the value chain
Gatekeeper meets the Second Gatekeeper (the power of social media)Fragmentation of (communication) touchpointsRecommendationsAmbassadorship
Mobile technologyLocation / Local
Always on / Instant gratificationDecreased mobility (for society)
De-centralized / NWOW“Good is good enough”
Small Data
CommunityGamification
Co-creation / CollaborationThe power of the crowd
Empowered Self(Self-)service
Quantified SelfWearable Computing
Internet of ThingsBig Data
Open DataMonitoring
Even Smaller
@jcaudron
What will be next?
Because the world is changing!
Retail - Automotive - Education - Government - NWOW - YOU?
Offline Online
Be ready for Mobile
Strategy Implemen-tation
Integration
Be ready for Social
StrategyConcepts
& Channels
Policy, Teams &
OwnershipRoll-out
Be ready for The Future (Digital Transformation Modeling)
What do I do for a living?
DearMedia, Consultants for the Digital Age
Digital Transformation Modeling: Digital impact on traditional communication, media, business, ...
Online Media Social Media Mobile Media
Our Services Our Domains
Consulting
Trendwatching
Presentations
Trainings
Online
Mobile
Social
Digital Transformation
Audience Objectives&KPI’s
Pre
Strategy
Concept
Teams
Post
Architec-ture
Channels Content
PolicyTeam
SelectionTools Setup Training
CoachingConver-sation
Management
Digital, Social and Mobile Strategy & Concepts
• Our proven methodology
• To help your company start with social/online/mobile media
• Create a strategy
• Choose the right social/online media and networks
• Implement tools for listening and responding
• Create and train teams, Ownerships, Roles, ...
• Create and apply policy, Code of Conduct, Guidelines
• Coaching & follow-up
Mission7C’s
Impact Analysis
IntakeInspirationWorkshop
Kick-off Market Scan
8080
Impact
Insights
Scenarios
Business Cases
Trendwatching
DigitalTransformationModeling: preparing the future
Contact me.
@jcaudronjo@dearmedia.be00 32 475 43 80 98
Digital TransformationOnline, social and mobile are changing everything.
How to deal with it?
October, 2013
jo@dearmedia.be @jcaudron
00 32 475 43 80 98
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