digital tools for journalism and advertising - 2014

Tools for today’s and tomorrow’s journalists and ad professionals

Steve Outing Media futurist, Digital-news innovator | steveouting@gmail.com

http://mediadisruptus.com

Familiar content-creation software still relevant, but…

Expensive

Time-consuming to learn

Difficult to learn

In the past, mostly used by newsroom experts (Art, Photo, Video departments)

Powerful tools!

Allow easy publishing to web, mobile

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

In your media/news/advertising

career, you will continually be learning

and using new tools that do not exist yet

The facts of life: Media work in 2014 and beyond

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

As advertising incorporates more Content Marketing, advertising creatives will

use many of the same tools as journalists

The facts of life: Media work in 2014 and beyond

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Spring 2013: Innovative Digital Storytelling for News

“Since graduating, I've found that everything we learned during the independent study has had really great traction from online editors. !“At Outside, I try to work in things like ThingLink and Google Fusion Tables into our daily news posts. A couple weeks ago I made an interactive online map of Bigfoot sightings with Fusion Tables.”

- Stephen Kasica

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Spring 2013: Innovative Digital Storytelling for News

When a new tool or app appears, its journalistic

and/or advertising applications might not be immediately apparent…

E.g., Vine app: 6-second looping video. … How about coverage of a fashion show? … Or a fashion ad made up of Vine

looping video clips?

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

New tools debut regularly: Hi (http://hi.co/)

New & powerful: Social data analysis for news

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

New Twitter Tool Finds Hot Topics Before They Trend

Social-media data analysis used to create better ads

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Trend: Software tools going from desktop to cloud

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Interactive images (editorial example)

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Interactive images (advertising example)

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Tools to create interactive images

Embed e-commerce/ direct-purchase links in photos.

“Convert your content into commerce.”

Interactive video: Embed many formsof content on top of parts of video

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Interactive video tool: Editorial or advertising uses

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Editorial example Advertising example

ALSO SEE: vidzor.com >

NY Times’ ‘Snowfall’ was massive undertaking

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Now, simple tool to create something similar

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Curation tools and services

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Automatically collects and combines your social media posts into an embeddable content block EXAMPLE…

Storify: Free, widely used curation toolEmbed what you create on website ... Easily combine original and curated content

Multimedia, timelines, infographics, data visualization

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Meograph: ‘4-dimensional’ storytelling tool

Combines maps, timeline, links, photos, video, audio into embeddable multimedia presentation; new form of interactive story that can be watched (TV-like) or explored at user’s speed

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Prezi: Not just for presentations ... Why not news? Or advertising?

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

Let’s not forget about hardware…

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

still

LA Times photojournalist uses GoPro for time-lapse at Oscars Red Carpet

Drone with GoPro: Useful for news and advertising

Narrative lifeblogging clip camera: Takes photo every 30

seconds

What’s coming (not just Google Glass)

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

META augmented reality glasses: Available summer 2014 ($3,000) (a la ‘Minority Report’ movie)

This presentation is on the web

Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com

http://www.slideshare.net/steveouting1/