digital strategy workshop for internet week denmark #iwdk

Digital Strategy Workshop

By Tobias @egmose & Harald @tokeroed

Tobias Egmose

Digital Advisor

Hou Media

We produce video and develop digital solutions to improve corporate communication.

Harald Reedtz Tokerød

Senior Digital Strategy Advisor

House & Co

We believe every business has an unexploited digital business potential. We help identify this potential and define a digital strategy that we also support with digital software solutions.

Inspire > Listen > Challenge > Solve

Digital Business

Digital Strategy

Core Business

Det Digitale Landskab

Shape your digital vision

No course – no sucess

Multichannel is business

Companies that effectively sell across multiple channels achieve more than 40% higher sales ROI than companies wedded to a single channel.

Nearly a third of all B2B purchases are done digitally.

http://blogs.hbr.org/2014/04/4-ways-the-best-sales-teams-beat-the-market/

Customers today use an average of six channels during the buying process, and the number of channels available to them is only increasing.

Smooth customer journey

Digital = satisfaction

Mapping stakeholders

Touchpoints

A question for you

What are your main struggles as a digital practitioner?

What do you need to improve?

Go into groups to discuss

Who are your key stakeholders?

Is your organisation ready for a digital strategy?

Is there a solid ground for your digital strategy?

What is value to your organisation? (other than sales?)