digital steps outside

Out of Home & Social Media

Tripp WestbrookExecutive Creative Director Firehouse

Alvaro MuirVice President, Digital MediaCBS Outdoor

Ian DallimoreDigital OOH StrategistLamar Advertising Company

Joel LunenfeldCEOMoxie Interactive

Out of Home & Social Media

The Evolving Landscape

Social Makes the Experience

– Personal

– Rewarding

– Competitive

Panel Discussion

The Evolving Landscape

Advancements in Interactive Signage?

SEE VIDEO #1

First Came The Digital Shift

Then Came Dynamic, Personalized Messaging

Mobile Added Place Based Interactivity

Hopefully not a Fad… For These People

Then Came the Social Operating System

Social Makes the Experience

Personal

Dynamic & Real Time Messaging

Sharing Live Personalized Content

Inwindow Outdoor and ZenithOptimedia

SEE VIDEO #2

Giving Consumers a Stage

Giving Consumers a Stage

Giving Consumers a Stage

Social

Interaction

Social Makes the Experience

Rewarding

They had fans submit their photos in their costumes to their Facebook Fan Page.

Photos were chosen from their Fan photos and displayed on our digital boards.

Driving Social Check-Ins

Billboard above American Eagle’s

flagship store in Times Square

Offers a 15% discount for checking in

Crowd-sourced couponing bring discounts and customers

Socially spread deals share value with customers and attract normally hard

to reach patrons to businesses

Group Rates Apply to Everyone

Real Time Offers

Social Makes the Experience

Competitive

Bars Become More Social

Digital Jukeboxes & Apps

Integration of Foursquare,

Facebook, Twitter, and Flickr

into hardware

– “Meet the Mayor” incentives

– Display FB and Twitter streams

– FB Events integration

– Ecast

– Touchtunes

Roqbot - App based jukebox

– Creates a competition in the venue

Outdoor Social Gaming

Yahoo! Bus Stop Derby

Interactive displays at bus stop

San Francisco residents invited to

represent their neighborhood

Play super-size versions of Yahoo!

mobile games against others

Over 60,000 people played

Socially Connected Gaming

pearl media llc

SEE VIDEO #3

Anything can be an Interactive Canvas

Hot Wheels “Stunt Racing Challenge” created on building

Projection Mapping In Sydney, Australia

SEE VIDEO #4

“The future is already here—it’s just not very evenly distributed.”

- William Gibson

The Panel Discussion