digital pr - its all about the links, baby!

Digital PRIts all about the links, baby!

PROJECT

DATE CLIENT2004 - PRESENTVARIOUS MNCS

Mega & Guerrilla eventsPR, Marketing & Activations

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Current projects:

Permission Monitoring App

Mobile Data Backup: Dropmymobile

Luxury concierge site: Posheby

Advertising

Public Relations

Problem with traditional PR

• It’s an art, not a science

• If you ain’t Apple, no one cares

• No ‘tangible’ results

Why Digital PR?• Free quality links with the most concise

keywords

• Exists to get companies free editorial coverage

• Influence the media to win the ultimate goal: the trust of the consumer

• Beyond just quantitative, but qualitative results

PROJECT

DATE CLIENT2010 - PRESENT VARIOUS TECH STARTUPS

Tech PRPress Coverage

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How to do Digital PR?

•Great content

•Quality keywords

•Proper distribution

•Exact Measurement

How to get good content?

• Become a thought leader in a specific niche

• Identify the keywords in your industry and use them often

• Discuss relevant topics on your business

• Add different perspective into current events

• Write extensively (be controversial, if possible)

6 types of content•Press release

•Company mentions

•Guest Posts

•Blogs

•Social media

•Videos

PROJECT

DATE CLIENT2012 - PRESENT DROPMYSITE

Dropmyemailemail backup solution in the cloud

Tips on great keywords

• Use Google’s KeyWord tool

• Avoid “Vanity” keywords

• The Value of Repetition

Distribution: Utilize all channels

WebsiteMobile Site

Blog

SponsorshipPaid searchAdvertising

Word-of-MouthViral

Media

TwitterFacebookYouTube

Distribution tool:Presswire

• www.avangate.com/community/resources/article/press-release-distribution.htm

• www.pressdoc.com

• www.mynewsdesk.com/sg

PR measurement in press coverage

PR Measurement in users/leads/sales

PR measurement in quality

•Are you keeping your competitors out?

•Are you forming valuable partnerships?

•Are you building a brand?

•Are you reaching your target market?

•Do you have the right endorsements?

Tips on engaging PR agencies

•Set clear KPIs to manage expectations for client and agency

•Coordinate PR effort with marketing, sales and web

•Understand that PR requires commitment and time

www.slideshare.net/peterjustinyu/tech-pr-39176338

www.bebop.asia@peterjustinyu

justin@bebop.asia