digital online marketplaces versus going it alone by anna brockway

DIGITAL HOME DESIGN SUMMIT

WHAT IS CHAIRISH?

We are a curated and full service

marektplace for the best of vintage.

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THE FASTEST WAY TO SOURCE VINTAGE:

75,000

hand-picked vintage items

ready to ship.

EXPLOSIVE GROWTH

+350% GROWTH

+1,000,000 VISITORS MONTHLY

+5,500 SELLERS

#1 GOOGLE RANKING FOR VINTAGE FURNITURE

“#1 CAN’T LIVE WITHOUT IT APP” -

ADAM’S QUESTION

GO IT ALONE OR JOIN A MARKETPLACE?

MY FATHER IN LAW

TAH DAH?

WHAT’S THE BEST WAY FOR ME TO EXPLORE ECOMMERCE?

OPTION 1 BUILD YOUR OWN STORE

RECOMMENDATION

HOW MUCH $ CAN I MAKE?

1% Conversion Goal

1500 Unique Visitors

15 Sales @ $50 Margin

$750 for you

OPTION 2

AFFILIATE REFERRAL

HOW MUCH $ CAN I MAKE?

1% Conversion Goal

1500 Unique Visitors

15 Sales @ $200 ASP = $3000 Referred Sales

5% to 20% Commission= $150 to $600 for you!

IT’S ALL ABOUT EYEBALLS

THE DECISION

Are you committed to spending significant time and money to drive traffic?

TRAFFIC DRIVING METHODS

Email Marketing

Organic Rankings

Paid Advertising

Social Marketing

Publicity

Partnerships

OPTION 3

Partner with a marketplace that brings eyeballs to you.

GREAT MARKETPLACES

DELIVER

EYEBALLS How many people shop it?

BRANDING Will it promote me to new audiences?

TURNKEY OPERATIONS Does it make my life easier?

MARKETPLACE INSIGHTS Does it make me smarter?

MONEY How much does the marketplace take?

IT’S ALL ABOUT EYEBALLS

BRANDING

BRANDED

STOREFRONT

NOW STARRING

TURNKEY OPERATIONS

WE DELIVER

MARKETPLACE INSIGHTS

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QUESTIONS?

anna@chairish.com

ECOMMERCE OPTIONS

Option 1: Build Your Own Store •  Be prepared for a serious commitment (time + money) •  Traffic, traffic, traffic = to maximize conversion •  If building your own, recommend Shopify

Option 2: Affiliate Marketing •  Good option to supplement revenue •  Traffic, traffic, traffic to maximize conversion

Option 3: Join a Marketplace •  Capitalize on their marketing and traffic driving measures •  Let them do heavy-lifting of operations and fulfillment •  Learn from analytics to help you plan smarter •  We recommend Chairish of course !