digital marketing strategy: paid search
Post on 18-Jan-2017
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digital marketing channels
REFERRALS
PUBLIC RELATIONS
DIRECT MARKETING
SOCIAL MEDIA
ORGANIC SEARCH
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6PAID SEARCH
Presented By MEVANSDESIGNS.COM
why paid search?...because it’s awesome.
1) SPECIFIC TARGETING2) INEXPENSIVE3) HUGE REACH
Presented By MEVANSDESIGNS.COM
step 1: research
1) GOOGLE KEYWORD PLANNER2) WORDSTREAM3) SPYFU
The number one key mistake new marketers make is not spending enough
time on keyword research.
research tools
1) LOW COMPETITION2) HIGH SEARCH VOLUME3) LOW PRICE4) RELEVANCE
things to look for
Presented By MEVANSDESIGNS.COM
step 2: plan 1) ACCOUNT STRUCTURE
2) TARGETING3) BUDGETING4) TRACKING5) MESSAGINGThe quickest way to lose money in paid
search advertising is poor planning.
Presented By MEVANSDESIGNS.COM
step 3: produce
1) KEYWORD RELEVANCE2) ONE KEY SELLING POINT3) CALL TO ACTION
Production is not implementation. Create your account in a paused environment and test everything before launching.
ad copy
1) KEYWORD RELEVANCE2) MATCHING CALL TO ACTION3) RESPONSIVE/USER FRIENDLY
landing pages
Presented By MEVANSDESIGNS.COM
step 5: measure
1) HOW MANY USERS CONVERTED INTO LEADS?
2) HOW MANY LEADS CONVERTED INTO CUSTOMERS?
3) WHAT CAMPAIGNS, ADGROUPS, AND KEYWORDS PRODUCED THE CONVERSIONS?
It takes time to collect sufficient data to accurately measure your results. Be
patient.
conversion tracking
Presented By MEVANSDESIGNS.COM
workshopsI prefer to work with you, not for you. Because you know your business better than I do.
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