digital marketing services for insurance carriers, agents ...€¦ · crm implementation (insurecrm...
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About DamcoDigital Marketing Services for Insurance Carriers, Agents, & Brokers
We help insurance providers engage better with customers, channels and partners. Damco provides strategic customer lifecycle marketing and channel enablement solutions for insurance driven by engaging design experiences, technology support and high performance digital campaigns.
OUR DIGITAL MARKETING OFFERINGS
MARKETING TOOLS & PLATFORMS
Insurance Website Development & Maintenance
Robust, Interactive, & Responsive Websites to Capture & Engage Leads
Lead Generation
Digital Advertising / PPC / Remarketing
Marketing Automation Management
Move Leads Through the Pipeline quicker, Up-sell & Cross-sell Effectively
Marketing AnalyticsLeverage Insurance Purchase Triggers – Life Event Data to Target Individuals who are Highly Likely to Purchase
CRM Implementation
Transform Insurance Sales & Customer Service, Maximize Agents Relationships
Social Media Management
Leverage Social Traffic, Engage Your Customers
SEO & Authority
Get Found, Position Your Brand, Drive More Visitors
www.damcogroup.com/Insurance
Marketing Communications Support
Design & Development of Marketing & Sales Collaterals - Brochures, Presentations, Print & Event Creatives
INSURANCE DIGITAL STRATEGY
RETAIN
CUSTOMER RETENTION & EXPANSION
UI/UX, Wordpress, Drupal, Custom Web Development
WEB
InsureGO, Custom Mobile Development
MOBILE APP
TECHNOLOGY FOUNDATION
BRAND AWARENESS
SEO SMO
WEBSITE
AGENTS
ATTRACT
EVENTS
MARKET PLACES
DIGITAL ADVERTISING
LEAD GENERATION & MANAGEMENT
NEW BUSINESS
WEBSITE/LANDING PAGE/MOBILE APP
ENGAGE & CONVERT
Lead Nurturing Lead Conversion Remarketing Ads
New Policy Request
Policy Renew Request
Premium Calculated
LEAD CAPTUREDWebsite Visited
LEAD NOT CAPTUREDResource Downloaded
SUSPECT CAPTURED
(Score, Qualify, Nurture)
Analytics to offer complimentary &
personalized offerings to optimize customer
experience
Specialized engagement programs
for customers & agents
Strategic marketing communications
using digital channels to differentiate your
brand
Hubspot, Act-On, ActiveCampaign, Salesforce Marketing Cloud
MARKETING AUTOMATION
Google Analytics, Custom Data Anaytics Solutions
MARKETING ANALYTICS
CRM PLATFORMInsureCRM, Salesforce, MS Dynamics
The marketing methodology and processes used in our inbound marketing programs are developed with a deep understanding of the insurance buying cycle, with a focus on how insurers are currently identifying, researching, evaluating and selecting products and solutions. We work with you to understand your current brand reach, lead generation and management process and customer retention methodology. We then develop a custom plan for each stage of the customer journey to help you maximize the ROI and leverage digital. Below are the areas we can help you with for each stage of the buying cycle.
Marketing Automation Setup & Building Lead Journey
Marketing Database Development, Optimization, Importing Existing Contacts
TOFU (Infographics, Blogs), MOFU (Buying Guides, Case Studies, Testimonials, etc.), BOFU (Product Sheets, Insurance Coverage Comparisons, Price Quotes) Offers Development & Implementation
Landing Pages, Emailers, Social Media/Blog Calendar Development
SEO & Social Media Management
CRM Implementation (InsureCRM is Damco’s Rapid Deployable CRM Solution for Insurance Businesses.)
CRM Customizations - Custom Reports & Views, Sales Dashboards, Integration with Marketing Automation
Consumer Onboarding Communication Design
Mobile App for Enhanced Customer Experience & Customer Servicing (InsureGo is Damco’s Rapid Deployable Mobile Solution for Insurance Brands.)
Single View of Customer Data - Performing Data Cleansing, Validation, Normalization, & CRM Import
Analytics & Customer Lifecycle Management Applications
Creating Personalized Customer Communications Like Cross-sell Recommendations
Brand Audit, Competitor Research, Customer Analysis & Brand Positioning Development
Website Development/Revamp to Make Website Interactive and Responsive - Accessible on all Devices
Marketing Communications Collaterals like Brochures, Presentations, Sales Product Sheets, Event Creatives, Newsletters Design
SEO Keywords Research, Strategy & Implementation
Social Media Strategy & Implementation, Social Creative Design, Video Editing
Digital Advertising Planning & Implementation
Online Reputation Management, Marketplaces Listings Management, etc.
Brand Awareness
Lead Generation & Management
Customer Retention & Expansion
HOW WE CAN HELP
www.damcogroup.com/Insurance
WHY DAMCO
With our full scope marketing services, we can support you in planning and strategy, digital assets and campaigns development, design and production, and marketing technology.
Comprehensive Digital Marketing & Martech Services
Strong Insurance Domain Experience
With our immense experience of working with Insurance companies, we have in-depth understanding of Insurance domain, business processes and consumer behaviour. Backed with a strong portfolio of Insurance services and solutions, we have delivered 100+ technology and digital services projects across 60+ Insurance customers.
We enable Insurance marketers to precisely target millennials using a combination of purchase intent data, demographics and life events triggers. We leverage Purchase Intent Data leveraging Google Search Data Inventory and Life Event Data of the consumers like Getting Married, Having a Baby, Buying a House or Car, etc. to create a connect.
Data-Driven Targeting
Get access to the agile and adaptable marketing resources, working from the ground up to set up and run digital marketing or complement your internal marketing team.
Agile & Flexible
We enable our clients to target their prospects using a combination of digital channels. We integrate digital touchpoints in the whole journey by leveraging to reach custom audiences through Facebook, Instagram, Google search, email, and online display advertising.
Omnichannel Campaigns Capability
www.damcogroup.com/Insurance
AppendixKey Insurance Players – Digital Marketing Statistics Overview
www.damcogroup.com/Insurance
Source: SEMrush
www.damcogroup.com/Insurance
Source: SEMrush
www.damcogroup.com/Insurance
Source: SEMrush
www.damcogroup.com/Insurance
Source: SEMrush
www.damcogroup.com/Insurance
Source: SEMrush
Want to know more about our Insurance services and products?
to set up a discussion with our technology experts.info@damcogroup.comPlease contact us at
www.damcogroup.com/Insurance
+1 609 632 0350
2 Research Way, Princeton, NJ 08540, USA
www.damcogroup.com
info@damcogroup.com
Damco Solutions
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