digital marketing landscape data

Post on 21-Oct-2014

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I'm exploring the idea of seeking funding for the SageRock System. So I've put together a few slides highlighting the digital marketing and advertising landscape to give a bit of a perspective as to why the SageRock System is useful particularly now. I put this up here primarily if anyone needs some recent numbers in the size of the digital marketing industry landscape.

TRANSCRIPT

The SageRock System makes it easier for companies to engage in search engine optimization, social media, to leverage

blogs, analyze data and engage in email marketing. 

Businesses spend $37.3 billion in the U.S. online-

advertising market.Bloomberg

Web-based advertising is the fastest-growing medium globally and should become the No. 2 category this year.

Bloomberg

“AdWords can bleed many a small business dry,”

Sharon Geltner, an analyst at the Small Business Development Center at Palm Beach State College in

Boca Raton, Fla.

There was a paid click increase of 42% over the second quarter of 2011

The changing digital landscape is confusing and intimidating to the small & medium sized business

marketer.•Facebook lost 6 million US visitors•Instagram won 30 million users•Path is gaining 1 million users a week•60% of American adults own smartphones - an increase of 2/3’s in 2 years

Global Mobile Ad SpendingTo compete, small and medium sized businesses must understand how to use mobile for marketing and advertising.

Mobile Ad Spending by CategoryNo business segment is immune to mobile marketing. Retailers particularly need to be mobile savvy.

Consumers will purchase more smartphones than feature phones in 2013

Telecommunications Industry Association 

The SageRock System gives business owners and marketers •Training•Consulting•ToolsNeeded to navigate this ever changing, confusing world of digital marketing. http://system.sagerock.com/

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