digital marketing frontier ... for death care operations

• One third (35%) of American adult internet users have a profile on an online social network site, four times as many as three years ago

– 75% of online adults 18-24 have a profile on a social network site

– 57% of online adults 25-34 have a profile on a social network

– 30% of online adults 35-44 have one

– 19% of online 45 to 54 year olds have a profile

– 10% of online 55 to 64 year olds have a profile

– 7% of online adults 65 and older have a profile

Courtesy of Pin Stripe Marketinghttp://www.pinstripemarketing.com

Does your marketing point everyone to the home page? Can you capture registration data? Can you measure results from each campaign? Can you see which leads from which campaigns converted?

Courtesy of CrownPeak: Primer On Landing Pages

In summary

• now is the time to do marketing differently by thinking differently and embracing innovation

• mobile, social, email, display, and search marketing will increase exposure and market position

• don’t be afraid to take some risks and try something new• aim to attempt, at the very least, one or two things by or

before the end of the year

Special thanks to:Pin Stripe Marketing

www.pinstripemarketing.com

Tom Bowling @ Ivy Hill Cemeterywww.ivyhill.org

Nick Tempe @ webCemeteries.com