digital marketing for small charities where do i start?
Post on 27-Jan-2015
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Digital marketing for small charities
○ You can reach lots of people○ It can raise money○ It’s cheap!
Why digital marketing?
Today, we’ll cover:○ Your website○ Your email list○ Your social media
Introduction
The process
Map Tweak Push
Your website
“It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.” ― Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability
Tips for your your website
● Add a big, obvious button to make it clear what you want visitors to do
● Have less information on the homepage
● Keep all copy short
Email marketing
○ Your email list is like gold dust○ Show your subscribers how you
help○ Think of small ways they can
help your charity - then ask them.
Tips for your your emails
● Add a big, obvious button to make it clear what you want visitors to do
● Add images (if your cause is visual) - text if not
● Send regular single issue emails with actions, not occasional newsletters
Social media
● Think of social media like being in a pub
● Tell, don’t sell● Build a
community
The process
Map Tweak Push
Further reading
○ <plug> www.charitychap.com/blog </plug>
○ blog.justgiving.com
○ Digital Marketing for Everyone - Eric Morrow
Questions?
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