digital marketing and the gender skills gap

D i g i t a l M a r k e t i n g +

THE {GENDER} SKILLS GAP

Presented by Miriam Sauter, Digital Strategy Director, Hit Search

Hi.

DIGITAL JOURNEYH o w n o t b e i n g p e r f e c t h e l p e d m e b e b r a v e

MY

MY DIGITAL BRAIN

• 2008 || PR Assistant at a boutique PR agency in Germany

• 2010 || Graduation & graduate marketing internship at charity in Liverpool

• 2011 || PPC Executive at digital agency, Latitude

• 2011/13 || Online Marketing Assistant Manager at a Wirral-based logistics

broker

• 2013/15 || SEO Offsite Lead at Shop Direct / Very.co.uk

• 2015/now || Board Member & Digital Strategy Director at digital marketing

agency, Hit Search

#GEEKSRULE

Our #WEIRD&WONDERFUL Team

What we do at Hit Search ...

{ }What makes us different to other digital agencies?

50:50 gender split @ board level50:50 gender split @ senior mngt level8 guys, 12 girls

{ }Why is this so unusal?

In the future, there will be no FEMALE leaders. There will just be LEADERS. “ “

Working with George Washington University’s Wallace P. Mullin, (...) two economists analysed eight years of revenue data and employee surveys from one large professional services firm and found that going from an office of either all female or all male workers to one with an equal mix of both genders, a business could look forward to a 41-percent bump in revenue.

Source: https://www.abelhr.com/in-the-news-same-gender-work-groups-less-productive-than-mixed-gender-groups/

And yet, this still hasn't translated to digital.““

Source: https://moz.com/blog/is-online-marketing-gender-diverse

Your gender doesn't define your digital DNA.You're the millenial generation & we need you NOW!“ “

Source: http://www.wordstream.com/blog/ws/2016/09/28/generational-marketing-tactics

Source: http://www.digitalgurus.com.au/blog/top-8-skills-you-need-get-ahead-digital-marketing

Digital Resources.

Hit Search blog

Google's Digital Garage

Moz Academy

Econsultancy

{ }Let's fill the gap!

THANK YOU

Presented by Miriam Sauter, Digital Strategy Director, Hit Search

msauter@hitsearchlimited.com

uk.linkedin.com/in/miriamsauter

WHAT DOES YOUR DIGITAL DNA LOOK LIKE?

{discussion}