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Post on 09-Jan-2017
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What’s included:1. Definition of ORM 2. Understanding of ORM3. Defining ORM Process
What’s in it for you:1. Learning the basics of ORM2. Able to prioritize & optimize workforce3. Effectively use them to build & retain brand
reputation
Online Reputation Management
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Online Reputation Management
ORM deals with everything about your company’s brand in the online community. This community includes the entire web – search engines, forums, blogs, news sites, social networking sites, etc.
Definition:
In the future the internet will be filled with what others say about our products/ services.
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Online Reputation Management
Online Reputation Management is first being mindful of your company’s online brand then building on that brand in the search engines (chances are this is where you are sought for the most) through social media and other websites that produce and disseminate content.
Understanding of ORM:
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Importance for an Individual
A few bad comments online can devastate a career.They can affect his or her ability to be hired, to close deals or to move up in an organization.
For an Executive
Online Reputation Management
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Importance for an Organization
How much you can sell. The caliber of employee you can recruit. The number of investors you can attract. For many organizations a few bad comments that come up high in the search rankings can be devastating. This bad publicity can have an impact on sales, recruiting, and morale.
Companies’ Reputation will Soon Dictate by:
Online Reputation Management
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Process of ORM:
MONITORING
PREVENTION
CLEANING
Online Reputation Management
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Monitoring - Being mindful Develop a listening Process. This must include multiple methods for listening to what people might be saying about you online.
Include the use of multiple tools and alerts such as:
Alerts.comSocialmention.comGoogle alertsYotify
Online Reputation Management
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Preventing - Building on that brand
Online Reputation Management extends to these factors connected to you:
Your Name
Company
Brand(s)
Product(s)
High profile employees
Online Reputation Management
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Preventing - Building on that brand
Building your brand can start from getting all of your brand’s social media usernames. You can find it out using:
As soon as you know on which social media sites your brand is still available as a username, grab the opportunity to register it there.
Online Reputation Management
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Some of the key social media accounts you SHOULD get are:
Facebook profile / page
Google+ Account / page
Quora
Another great way to prevent bad reputation web pages from ranking as your brand is to create and maintain a blog. SEARCH ENGINES LOVE BLOGS.
Preventing - Building on that brand
Online Reputation Management
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Cleaning - Fixing any damaging content to your brand
Once the damage is done and you don’t have any ammo to fire back, here’s what you need to immediately do:
Contact the owner of the bad reputation site and ask to put it down.
If it is against the law, contact any possibly concerned government body and
ask them for help to bring it down.
Ask Google to de-index it if there are any elements in the page against
Google’s guidelines.
Tips for Keeps: If you have not already taken your brand name as your username in all the powerful social networking sites, do it. NOW!
Online Reputation Management
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